“From $ 1 to 1 Crore Ruby”: Anopam Mittal calls on Sharma J. AATA investment “his mission”, not just business

ANUPAM MITTAL, the founder of Shadi.com and Shark Tank India 4, recently shared an inspiring update on Sharma Ji Ka Aata, a brand that has been invested in 18 months. What started as a small owner in the Pune, who generates $ 1 per month, has now expanded into a 20,000 square feet factory, approaching 1 rupees in the monthly revenue.

Metal described this growth as a flexibility story instead of rapid financing or aggressive scaling. “18 months ago, when I invested in Sharma Ji Ka Aatta on Shark Tank India, it was just a small chocolate in Pune – ATTA grind for 1 liter per month. Today? They reach nearly one dollar per month, working from a factory 20,000 square feet, and preparing to become a real D2C power. But this is not a story about financing or ambiguity tours – it is a flexible story.”

He participated in the brand founder, Sangita Sharma, began grinding it in 2016 after realizing the flour that was purchased from the store, chemicals and additives. Her journey was deeply personal – she was dealing with her son’s severe bowel injury and her hearty husband’s adoption when she decided to take matters in her hands.

“On the day of shopping from the grocery, I was shocked to find that the available Atta was full of chemicals and additives. With the lack of confidence flour mill on the horizon, I did what he did not do more: I bought Choit and started grinding Atia – not to start a business, but to solve a personal problem.”

Words spread, and what began as the necessity of her family quickly turned into a prosperous work. “Soon, the word spread about its pure, unusual family. What started as a way to feed her family developed into a journey of entrepreneurship, one driven by perseverance, emotion and commitment to quality.”

Today, Sharma JKAAAA is more than just a brand of flour. With its sons, Branaf and Tanikak, processing growth and processes while focusing on the mastery of the product, the Sangita vision is a brand aimed at bringing purity to millions of Indian homes.

Metal was reflected on his main learning of this experience:

🔹 The best entrepreneur begins with a personal problem.
🔹 They give priority to emotion and the endless planning.
🔹 They build brands that resonate with originality.

Expressing his deep relationship with the brand, Metal wrote, “For me, this investment has become more than a job opportunity – it’s important. Sharmas has become a family, to the point that they call me the affection” Sharmaji Ka Beta “.”