Starbucks CEO says that diversity is the “main power” of business

Starbuck Brian Nicole CEO It was reaffirmed during a shareholder meeting this week that the company will continue to focus on diversity, describing it as a major part of the power of the coffee giant.

Nicole said during the Wednesday meeting: “Starbucks is a very diverse and diverse organization and will remain a very diverse organization, only through the nature of our mission and our values ​​and how we work all over the world,” Nicole said during the Wednesday meeting.

This was his first meeting of shareholders since his assumption in September, then launched the “Return to Starbucks” strategy that aims to return to the roots of cafes to return traffic to stores.

While the business world has expanded the initiatives of its diversity, its variety and its inclusion (Dei), Niccol highlighted that with 40,000 stores in 88 markets, it is important that the company reflects the diversity of its customers and employees “in each of our stores.”

Expanding the target policies of Dai after Trump signs the executive matter

Nicole added: “The diversity will continue to be a key, as I think, the strength of our business, frankly, helps us to communicate with our customers on another level.”

Sarah Kelly, a senior official in Starbucks, repeated the feelings of Nicole, who told the shareholders that the company was “deeply committed to diversity”.

index	protection	last	Changing	% Change
astonishment	Starbucks Corp.	96.04	-2.65	-2.69 %

“When I think about the work we do, we focus on creating diversity through a culture of inclusion as well, as every partner and every customer feels as if he belongs to Starbucks,” Kelly said. The company refers to its employees as “partners”.

Nicole said that the company also focuses on ensuring that the board of directors “provides unique skills, experience, entry and diversity” so that they can contribute effectively.

Hitting

He added: “We are always working to improve our board of directors to ensure our managers’ ability to our ability, prepare them, and equipped to oversee the success of our business alike and in the future.”

Comments come at a time when the major companies are escalating to expand the scope of initiatives that claim to increase ethnic and sexual equality at the workplace.

The initiatives also faced fierce criticism from President Donald Trump, who signed an executive order in January to direct government agencies to investigate the Dei programs in companies that have publicly held, or large non -profit companies or institutions and institutions of assets of no less than $ 500 million. The goal is under this category.

“DEI and DEIA illegal policies do not violate the text and spirit of our long federal civil laws, but rather undermine our national unity, because they deny, distort reputation and undermine the traditional American identity system,” The executive executive system said.

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Amazon, Amazon, Lowe, Meta, McDonald’s, American Airlines and Boeing have fell to their Dei programs in the past few months. In November, Wall Mart, the country’s largest private business owner, announced plans to decline its policies, including how to monitor products in its market and reviews.

In an interview with Fox Business in February, Walmart Cfo John David Rainey She said that the company did not see any impact on its work after its announcement.

index	protection	last	Changing	% Change
TGT	Target corp.	104.51	-2.72	-2.54 %
amzn	Amazon.com Inc.	193.89	5.00	-2.51 %
a little	Lowe companies.	222.64	5.71	-2.50 %
Dead	Meta Inc platforms.	590.64	-28.92	-4.67 %
Associate	McDonald’s Corp.	297.46	-1.93	-64 %
the	American Airlines Group.	10.67	-26	-2.38 %
Ba	Boeing Company.	159.32	+0.52	+0.33 %

“We want to be a place where all America can come to shop,” said Rene said. “We want to be a place where all America can come to work. So, we have not changed our values, and we have not seen any effect from any of the ads there.”