MUUUS Collective Take BelleMint Game to Global Market

Fashion fragmentation dealer A group spinning And the game maker MUUS group They release BelleMint Fashion design game in the global market.

After a successful launch of the United States, BelleMint is now available on Google Play and IOS App Store around the world. Sarah Fox, participating in Muus Collection, said in an interview with Gamesbeat, that the game has already got more than 100,000 installations so far.

The fashion design game is integrated by the women’s studio smoothly interacting with shopping in the real world. In order to be clear, the game was created by Muus Collective and it belongs to it, but the strategic retail partner exposes it to its customers, who can buy Reprove clothes via the game.

“We have seen such an incredibly positive response from the United States Group. We see attention from the broader society on social media. So we thought that the month of the history of women was the perfect time for our women’s studio to go to the world with our first game.” “It is only in time for some of the truly exciting initiatives that reach the rotation, our partner, which we can tell you soon.”

The interesting thing about this fashion game is to have an interesting business model, as MUUS has made a partnership with a strategic retail partner in Revolution. You can try the real world’s fashion elements from the Resolution’s catalog. You can enter your fashion collection of rotating clothes in a competition to see if you can win voices. And if you really like clothes, you can buy them through the Drevolve e -commerce platform. Or, if you simply want to look really good, you can buy digital clothes with real money through the purchases inside the application in the game. In this case, he can wear clothes.

Revovle benefit from the game because it enables its customers to deal with its product through interactive design challenges. Players can recognize clothes and what patterns are a good match by playing with clothes in the game before they extend to the store. They are also more likely to go to the store because they learned the game in the brand. Fuchs said that the players who make a game in the game can get more loyalty points for the first three months after linking their accounts.

To date, Muus Collective has chosen not to enable players to create content created by the user, or their fashion clothes in the game. Instead, MUUU highlights the real world’s clothes as digital fashion elements in the game, said Amper Bezahler, Co-CEO OF MUUS Collective, in an interview with Gamesbeat. (Did your head started to spin like me?).

“UGC is not now and the reason for this is that we carefully sponsored luxury brand partners and do not want to weaken the wonderful products they have,” said Bezler. “In the future there may be an opportunity to integrate UGC. At the present time, there are content created by users in the form of people who collect an unexpected appearance under a specific topic and then participate in the game and participate with their friends.”

Fuchs also indicated that BelleMint gives the players tools to be creative. You can create your Avatar, choose the shape of your face, your body type, your skin color, the color of your eyes, and more. You can choose the color of your hair, starting with a type of hair colors in the world to the hair colors you drive to dye your hair. You can then choose all kinds of clothes, dresses, upper, shoes, shoes, bags, scarves, haircuts and your very primary appearance.

Since the game is fictional, you can wear fair fashion clothes if you want to dive into fantasy more – wearing things on the avatar that you may not do in real life. Muus Collective saw that players can enjoy creativity in their choice of clothes, even if they did not create clothes themselves.

“We want to be able to create and get the moment of fashion as well. Fox said:” It is both, it is rooted in the real world, but we also have an imaginary element. ”

MUUUS Collective is in fact a place that fashion lovers can also imagine about buying expensive fashion elements and using them on large occasions such as dance hall dance or concert. In this way, the game is ambitious for fashion lovers. Those who want to deal with the famous brand portfolio in Resolution can do this in an overwhelming and complex shopping experience through the game.

As the exclusive retail partner for Bellemit
correlation. To enhance the experience, players in the United States can now connect their interior loyalty accounts to open exclusive loyalty points and even win dual points on qualified purchases made through BelleMint for the first three months.

In addition, players who reach the sixth level will cancel a 20 % limited discount code for shopping on Resolution.com, which increases the bridge bridge between the apparent design and shopping in real life. This is only the beginning – with more exciting privileges and rewards that are expected to be launched in the coming months.

BelleMint gained the traction speed between the players for fashion, and it is characterized by impressive participation
Measurements:

• The average daily play time is 30 minutes, which reflects the high user interaction.
• 97 % is the base of female users, with a strong participation among young shoppers.
• 51 % of players between the ages of 18 and 24; 28 % ranging between 25-34, alignment with the basic Correve demographics.
• $ 252 average order value (AOV) on sales that are transferred from BelleMint to Drevolve.com.
• More than 1.6 million look like in the game-and the count.

BelleMint users (known as designers) has a strong rapprochement of the best -selling categories in Revolve, with dresses that lead the road, followed by a mixture of tops, skirts and pants. The brand -owned brand, Lovers + Friends, has emerged as a more brand in the game, with additional patterns of Resolution and FWRD playing a major role in the success of the platform.

BelleMint’s smooth integration with the RESROVES e -commerce platform provides a truly unique shopping trip. Players can experience coordinated appearance design, and allocate digital Avatar in various sizes
Skin tones, participation in the daily challenges that inspire personal expression, and make notes on
Other designers look forward to highlighting the best style. The result? A deeper relationship between games and
Shopping, where digital participation is translated into fashion purchases in the real world.

With BelleMint is now available worldwide, DropsP continues to innovate at the fashion intersection,
Technology and society, provides an ambitious platform accessible to the next generation of
Power lovers.

“We are very happy with the version of BelleMint Us,” said Fox. “We have discovered a deep audience that loves recycling and participated with its products more than five million times in the game-Design a variety of avatar with an unparalleled collection of skin tones, hair sizes, and body sizes with brand elements such as Bronx and Banco, Alc, and Rococo Sand. We cannot wait to continue to communicate with rotation customers all over the world with our global expansion.”

Fuchs previously worked in Arts Electronic on the SIMS. These players will say they are not players, but they will spend six hours playing Sims.

“We are always looking for innovative ways to communicate with our customers, and with BelleMint, we can integrate games with shopping in the real world, by providing a more immersive experience that brings our brand in a new way,” Michael Minte, a participant in Resolution Group, said in a statement. “The inclusion of the loyalty program in the game allows users to cancel exclusive concessions, such as obtaining dual points and accessing special discounts, so that they can enjoy the full benefits of shopping with rotation – even during games. This launch is an exciting step in the fashion bridge and technology, and we are proud to continue to push the borders in how consumers interact with our brand.”

“Fashion fans want a central place to discover influential cabinets (for example, for example, Instagram and Tiktok), photographing their own appearance (for example, Pinterest), and get their friends’ inputs on their shopping vehicles, and click easily to buy. Emily Wang, partner and manager of operations at GRIFIFIN GAMING said. Partners: “BelleMint is one store, starting with the RSOLVE brands”.
Retailing marketing game with its influential activation, so it is not surprising that Drevolve be at the forefront of creating a retail marketing channel – portable games. ”

BelleMint has an active calendar for direct operations as updates will regularly reach the game.

“This is a new exciting stage for BelleMint as we continue to develop our fans and add more features that focus on the round in the game,” Bizler said. “Women’s Studiona has worked closely alongside the rotating team and its customers to develop features that will inspire and link millions of fashion fans digitally and IRL. The integration of the loyalty program is just one of the many features we planned for this year to provide a smooth shopping experience.”

Group Revolution is a fashion retail for Millennium consumers and Z. The company has more than 1,000 emerging brands. Founded in 2003 by Michael Minti and Mike Karanecolas. MUUUS Collection 14 has a full -time member and some contractors.

In fact, if you go shopping at the store, you may have a more narrow discovery moment when it comes to facing some brands that exceed 1000 fashion brands in the rotation catalog. Through BelleMint, players can be exposed to more types of fashion topics.

“You can try products that may not have come across and fall in love with them,” said Bilmint.

“BelleMint is a place to inspire and it is a place where you can play in fashion. The players come and you may not know the rotation and they can fall in love with her,” said Fox.

Fox said that the players are unique when it comes to considering themselves players.

Women often do not describe themselves as players, although they sometimes play a lot of games. So I think we have very enthusiastic players, but we want BelleMint to be available to those who want to have a gameplay experience. “If they have five minutes while standing in a queue to get coffee, they can play. Or they can sit, take their time and spend hours in the game. “

Al -Fawqiya’s novel in the game is that the players compete to become the final designer. You can start as an assistant designer and work on your way to be a final designer.