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Adobe It expands the capabilities of obstetric intelligence with the release of a new video generation model, which represents an important step in the company’s batch to provide professional creators with artificial intelligence tools that they can safely use in commercial projects.
The company announced today it is Firefly Video Form The general experimental version enters, as it provides video generation tools that work with male artificial intelligence, which is only claiming Adobe on licensed content-is a major discrimination in the increasingly crowded self-auto-video generation market.
“We are the most useful solution because we are a friendly and commercially friendly way. You can use our model. Alexandro Costin, who leads Adobe initiatives of artificial intelligence, said in an interview with Venturebeat, there is no danger to IP violation.” More than anyone else, we are excited to solve a photographer Video, professional video photographer needs. “
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The launch comes at a time when Adobe reported the Firefly family of artificial intelligence models The first version In March 2023. This rapid adoption indicates a strong demand for artificial intelligence tools that creative professionals can use with confidence in commercial work.
The new video capabilities will be available through the Firefly application, which was designed by Adobe and its integration Premiere ProAdobe professional video editing program. The system can create 1080 pixels videos of claims or images, with features such as controlling the corner of the camera and generating the atmosphere effects.
“They just came from the research laboratory, they were wandering this morning in some amazing generation capabilities that come, which increases the decision, and they do transparent video adolescents … performing the video in the actual time,” Costin revealed, indicating the ADOBE technology road map .
Adobe offers gradual Pricing plans Starting from $ 9.99 per month for the standard plan, which includes 2000 credit hours of video/audio-enough for about 20 generations of 1080 pixels. A professional plan offers $ 29.99 accredited hours.
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Adobe’s current creative tools seem to be a major strategic feature. Kylee Pena, chief product marketing manager in Adobe, explained how editors can use technology to fill the gaps in video timelines or generate effects in the atmosphere such as snow, then set the results smoothly using Premiere Pro tools.
“Because I am in Premiere Pro, I also have a lot of additional level tools for professionals, including our artificial intelligence tools for a period of time, such as Match Color,” I explained Bena during a demonstration.
The launch comes with the intensification of competition in the IQ video generation space, with modern entries like Openai’s Sora generates great attention. Adobe is betting on its focus on commercial safety and the integration of professional workflow will help her to excellence in an increasingly crowded market.
To ensure transparency, it will include Adobe Content adoption dataType of digital certificates, with all video content created from artificial intelligence. This is in line with the company’s leadership in Content authenticity initiativeWhich aims to provide verification tools for digital content.
Global brands including Dentsuand GatuorideAnd Stagwell They already test technology in the experimental version, indicating the adoption of the potential institution. Adobe plans to present a distinguished plan designed for professional users of large size in the near future.
The development indicates the strategic concentration of Adobe on maintaining its location as a provider of creative tools for professionals while adapting to the artificial intelligence revolution. With 85 % of projects in the latter Sandans Film Festival Using Adobe Creative Cloud, the company appears in a good position to fill the gap between the traditional creative workflow and emerging AI capabilities.
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