Super Bowl 59 up to the record number 127.7 million

The Philadelphia Eagles were not the only to record in Super Bowl.

The National Football League championship match attracted 127.7 million viewers on Sunday, according to Nelsen Media Research.

The direct audience was more important to Advertisers That has fell asleep Pacz to show their brands during Super Bowl. It is rare to attract programming on direct television such a large audience in one session, which makes the huge mark worth it, executives in the advertising industry Recently said CNBC.

The cost of advertising increases through Super Bowl every year, especially since the cable package loses more and more customers and wanders in programming around sports and other live events. This year, some brands Spent Up to $ 8 million for a site during the game.

Super Bowl was broadcast on Sunday Fox Company Broadcasting network, as well as the Fox Fox network for the Spanish and Teemundo network from NBCUNIVERSAL. Fox also offered Super Bowl on the free Tubi advertising, and it was also available on the digital characteristics of the US Football Association.

Last year, Super Bowl closed another record at the time, when more than 123 million Paramount Global’s Broadcasting network CBS, Televisaunivision and other broadcast options such as Paramount+.

Fox also mentioned that Super Bowl broke another record when it comes to flow. The game got Tubi, Telemundo and NFL digital performances 14.5 million viewers, while Tubi alone had 13.6 million viewers, according to the first Tubi data and Adobe analyzes. This was The first time Super Bowl was available on the app.

Super Bowl’s views reached a crowd of 137.7 million from 8 pm until 8:15 pm East time, during the second quarter, according to Celseen.

The expectation of the game helped to strengthen viewers as well. The average Fox Pregame coverage reached 23.4 million viewers between one o’clock in the evening and hatred.

Al-Nisour fled with the match against Kansas City City, with a final score of 40-22. While viewers tend to decrease in games with a large gap in the result, viewers are clearly stuck during the game.

The first half exhibition, entitled “Rapper” Kindrik Lamar and also included R&b ARTIST SZA, was an average of 133.5 million viewers via television and digital platform Music, I mentioned Nielsen.

Spanish Fox Fox Deserts and Telemondo networks had a medium audience of 1.87 million viewers, according to Fox. This was the first time that Super Bowl was presented to both cables and broadcaster in Spanish. She pushed the league to expand its fans, with a The main part of its strategy is viewing of Spanish origin.

Disclosure: KNBC KNBC owns NBCunivesal.

Correction: The main title was updated in this story to correct it was Super Bowl 59.