L’Oréal looks at us “the land of opportunities” where China disappoints

The largest beauty group in the world L’Oréal On Friday, he said that he is planning to become less dependent on the Chinese consumer of growth, and instead it targets the increasing opportunities in the American market.

Nicholas Heronimus, CEO of the United States Company, said during a profit presentation after issuing profits after issuing profits after issuing profits after its issuance, after issuing profits after the company was issued after the company issued after the company issued after the company issued after the company issued, after the company was issued after the company was issued After the company’s issuance Fourth quarter results Thursday.

Speaking during a question and answers session, Heronimus described China as a “great unknown” after the company informed a continuous decrease in North Asia’s quarterly sales amid a “difficult” Chinese ecosystem.

North Asia sales decreased by 3.6 % on a similar basis against the fourth quarter, a sharp decrease in contraction of 2.4 % at an estimate of a consensus cited by Citi Bank.

During the year 2024, the growth of the L’Oreal market in China decreased by 4 %, while the retail in Asia decreased by almost 10 %, according to the data that the company shared on Friday. The cosmetic group added that China now represents 17 % of total sales, which is a noticeable reduction in recent years.

“The great unknown is China,” Heronimus continued. “We have been calculated in our own accounts of the Fakher Market for China. We believe that retail travel will remain difficult and that good surprises can come from there.”

The company, which includes its trademarks, Lancom, Mapelin and Chel, struggles with the weakest demand for consumers during the last quarters, especially in the main Chinese market-the trend that also suffers from high-end luxury companies.

This comes as the fourth quarter sales in all regions increased to 11.08 billion euros (11.49 billion dollars), an increase of 2.5 % on a similar basis against shyness from 11.1 billion euros estimated by analysts in the LSEG survey.

Sales in the United States increased by 1.4 % on a similar basis, a decrease from 5.2 % of growth in the previous quarter and the weakest among all other regions.

However, Hieronimus said he was optimistic about opportunities in the American market, especially in its youth and the growing Latin and multi -ethnic population, which he said would lead to a “variety of new beauty needs.”

He also referred to the richness of the American consumer, who said that he will continue to lead our luxurious department’s growth. “

“Today, we are very optimistic in the United States, confident in emerging markets, and is fixed on our strongholds in Europe and a large question mark in China,” he said.

Heronimus has not proven the effects of any new American policies on trade and immigration during the era of President Donald Trump.

Responding to a separate question about the potential impact of the American definitions – which the economist warns Flame enlarged The suppression of spending on consumers in the United States and targeted markets like China – Heronimus said that there are “many unknown” in the macroeconomic environment.

On Thursday, the company reached that Lori sales in the entire year increased by 5.1 % to 43.48 billion euros, compared to 43.33 billion euros.

The shares were closed by 3.5 % on Friday, when the investors were charged with the results, increasing more than 20 % last year.