Anheuser-PUSCH

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Anheuser-Busch encourages distributors and partners to replace the term “local” with “American” when marketing beer, on the pretext that the term better reflects the identity of the industry.

In Wednesday’s speech entitled “An invitation to the American beer”, CEO Brendan Whitworth expressed his dissatisfaction with the “local” long use to American -made beer, He said that he appears on the righteous lists, in beer positions, in groceries and uses the subscriber data providers “often”.

Whitworth begins the message with six words, “I don’t like the word” local “.

“I ask the Anheuser-Busch team and our wholesaler to make a change. Change the ribbons, change the plates of places, change the signs, change their reports, change their terms, insist on the American and join us wholesalers.”

Windows also calls for marketing and research companies such as Circana and Nielsen to do so as well.

From the CIA to Al-Bire

Although the word is not “necessarily an incorrect characteristic of use”, it “does not fully embody the spirit and passion in the American beer industry and its brands.”

It also does not pick up “the pride that we must all take in the products that were made here in this great country,” and Whitworth continued.

Anheuser-Busch Brendan Whitworth began his message to wholesale partners with six words, “I do not like the word” local “. (Luke Sharrtt/Bloomberg via Getty Images)

This step comes in a national batch of the White House. President Donald Trump signed an executive order on his first day in his position to rename The Gulf of Mexico to the Gulf of America. Wittworne did not mention Trump’s executive order in his message.

Wittworth-who served in the Maritime Interest before joining the CIA-Anheuser-PUSCH in July 2021 and led the company through the challenges related to the controversial challenges 2023 Bud Light Marketing campaign The transgender influencer includes Dylan Mulpani, who sparked a violent reaction and a major boycott by consumers and public numbers.

Bud Lib

Whitworth tried to overcome controversy by launching a large number of national or humor marketing campaigns that focus on the broader role of the company in American culture. These workers also highlighted those responsible for making the company beer and its contributions to the economy and societies.

Anheuser-busch beer

The CEO of Anheuser-Busch Brendan Whitworth expressed his dissatisfaction with the old use of the “local” to describe the American-made beer. (Daniel Aker / Bloomberg via Getti Imagors / Tire)

In Wednesday’s speech, Whitworth stressed that the American beer should better announce that the product is made of “American hands”.

For Hanafi beer, this brand has become anheuser-busch now peaks

“They are fermented by American workers receiving American wages. They rely on American farmers and US crude suppliers. They support American reasons such as military respondents and respondents,” he said. “They are paying American taxes. They are present due to contracts of capital investments made in hundreds of local communities, here in this great country.”

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Wittworth said 99 % of the beer that Anheuser-Busch is sold in the United States is made in the country. In addition, 99 % of the components that the company uses come from American farmers.

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“Let’s leave” locally “in the mirrors of the back vision of the good American pick -up trucks. Let us all pride in the Americans.”



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