Water Brand CEO donates salary to Fire victims, reduces income to $ 1

Jordan Bass, CEO and co -founder of WTR jumpThe non -alcoholic drink brand has reduced his salary to one dollar to provide immediate financial support to its employees, the first respondents and members of the Los Angeles community who were affected by forest fires in January.

The headquarters is located in Los AngelesHOP WTR members forced the evacuation of their homes, not sure what they might return to.

“It took the back seat during that period,” Bass told Fox Business: “We are a small company, so I have personal relationships with everyone in the company. I know all of our people. I know their families.”

Will hurricanes and forest fires rise to the country’s high levels?

Amid evacuation operations, Bass included the safety of its employees by coordinating the forms of mass communication quickly for the team members who live inside and outside California. With the limit of the salaries of the brows, it is able to provide gradual funds for the affected employees. This included payment because air purification devices.

“We really care about each other deeply,” said Bass. “I am not a billion Other senior executives To contribute if they can. “

Although his family was urgently evacuated amid the raging forest fires, Bass said that his team immediately mobilized and donated 10,000 boxes of water for the first respondents, firefighters, fire camps and evacuation centers.

California forest fires can cost insurance companies $ 20 billion, which is the highest level in the history of the state

“We have realized that we have a product that people need, and we felt a real invitation to help.”

Bass said, “I felt that I wanted to do more.” “It was not enough, and it was the fastest way for me to do so is the drop in my salary and contribute to that money to help our employees overcome this situation, help them recover, and help continue to obtain clean water to the needy and help with reconstruction efforts.”

As part of their continuous efforts to help the center FiresHOP WTR has made a partnership with all hands and hearts, a non -profitable energy organization, to disperse both water and financial. Moreover, HOP WTR supported community awareness by creating communication channels for people in need. The brand also launched a fundraising campaign for customers who received thousands of dollars.

State farm, criticized other insurance companies to drop the coverage

Get Fox Business on the Go by clicking here

Bass said: “It is really amazing to see it.”

“I think, as a business leader, it is necessary to use my business platform forever, and this was completely destroyed by many people,” he said. “I invite other executives to do the same and use your company, your salary, your platform to help with this recovery.”