Expanding Day’s targeted policies after Trump signs executive order

Target announced on Friday that it is making a comeback Diversity, Equity, and Inclusion (DEI) Policies follow President Donald Trump’s executive order reviewing such initiatives. The move adds Target to a growing list of companies reviewing or eliminating DEI efforts as these programs come under increasing scrutiny.

The retailer will implement the changes as part of a “Belonging in The Bullseye” strategy that adapts to the evolving outdoor landscape, Keira Fernandez, Target’s chief community and equity impact officer, said in a memo to employees on Friday. This includes concluding three-year DEI goals and ending the Racial Equity and Change (REACH) initiatives in 2025, as planned.

“As a retailer serving millions of consumers every day, we understand the importance of staying in step with the evolving outdoor landscape, now and into the future – all in service of purpose growth and winning together,” Fernandez said.

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The Minneapolis-based retailer said it used “years of data, insights, listening and learning” to share the next chapter in its strategy.

Target’s announcement comes at a time when pressure is mounting on big companies, especially from social media influencers like ruby starbuck, To expand initiatives that claim to increase racial and gender equity in the workplace. The initiatives have also faced heavy criticism from Trump, who on Tuesday signed an executive order directing government agencies to investigate DEI programs at publicly traded companies, large nonprofit corporations or associations and foundations with at least $500 million in revenue. Target falls into this category.

“Our illegal DEI and DEIA policies not only violate the letter and spirit of our longstanding federal civil laws, they also undermine our national unity, because they deny, discredit, and undermine traditional American values ​​of hard work, excellence, and individual achievement in favor of an unlawful, corrosive, identity-based spoils system,” the order said. Executive.

Fernandez said Target recruits and retains employees “who are representative of the communities we serve,” but moving forward, she said she will discontinue all surveys focused on diversity, including HRC’s Equality Index.

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Target will also change its “Supplier Diversity” team to “Supplier Engagement” to reflect its “holistic global purchasing process across a broad range of suppliers, including increasing our focus on small businesses,” Fernandez said in the note.

index	protection	last	It changes	% changes
TGT	Target Corp.	137.82	+0.57	+0.42%

It will also review corporate partnerships and ensure that employee resource groups focus on development and mentoring for all communities.

“We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion. Belonging for everyone is a core part of our team and culture, and is helped by its importance to consumer and business results,” he wrote.

A a large number of companies, Including Amazon, Lowe’s, Meta, McDonald’s, American Airlines and Boeing, have retreated to DEI programs as pressure has increased over the past few months. In November, Walmart, the nation’s largest private employer, announced plans to roll back its policies, including how it monitors products in its marketplace and financing reviews.

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By contrast, some companies have resisted activist pressure, publicly recommitting to their commitment to maintaining DEI policies.

Microsoft CEO Satya Nadella He said in the technology company’s annual report in October that it continues to ensure that “the workforce represents the planet we serve and the products we build always meet the needs of our customers” and that it continues to “recruit, develop and grow a global workforce that best supports each other and our customers.”

Pinterest Chief Legal Officer Wanji Walcott posted on LinkedIn that the company is “laser focused on advancing inclusion and diversity both in our organization and on our platform, investing in critical initiatives like pay equity internally and body inclusivity externally.”

However, anti-Woke activist Starbuck, who has been taking credit for companies expanding or ending their DEI programs, stated that he has no intention of stopping his campaign anytime soon.

Target First introduced its “Belonging in The Bullseye” strategy to employees in early 2024, but has been working on it since 2021.