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Pepsico, which also operates Frito-Lay and Quaker Oats, issued a policy on its site declaring viewpoint neutrality in its media and content buying policies.
“PepsiCo’s media and content buying policies are audience-centric, aim to reach all consumers authentically, and are viewpoint-neutral with regard to political or religious situation,” You read politics On the food and beverage giant’s website.
| index | protection | last | It changes | % changes |
|---|---|---|---|---|
| Beep | Pepsico Inc. | 148.62 | +0.53 |
+0.36% |
According to an email shared with Fox News Digital, Pepsico added the language to its site after the Alliance Defensing Freedom filed a resolution on behalf of a Pepsico shareholder.
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ADF alleged in its shareholder resolution that during its time at the Global Alliance for Responsible Media (GARM), Pepsico “colluded with The world’s largest buyers, agencies, industry associations, and social media platforms to demonize platforms, podcasts, news outlets and others who have expressed unfavorable political and religious views. “
“This is a huge win when it comes to shareholders being involved and trying to hold companies accountable for oversight,” Jeremy Tedesco, ADF SVP of Corporate Engagement at Fox News Digital, told Fox News Digital.
GARM was formed by the Global Federation of Advertisers in 2019 as a “global collaboration with agencies, media companies and platforms” to “improve digital safety.”
Pepsico did not respond to requests for comment.
LOS ANGELES, CA – MARCH 08: Pepsi products are on sale at a Target store on March 8, 2022 in Los Angeles, California. (Mario Tama / Getty Images / Getty Images)
Garm was created under the guise of “Brand and Digital Safety” to “address harmful and misleading media environments” and “identify actions that will best protect consumers online, and act on a media environment where hate speech, bullying and misinformation are challenged.”
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It has been stopped Last year after an antitrust lawsuit against it led by X owner Elon Musk.
“GARM is a small non-profit initiative, and recent allegations that unfortunately misunderstanding of its purpose and activities have caused a significant distraction and drain on its financial and financial resources. Statement about reading the solution.
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