Investing.com – Google (NASDAQ:) has committed to making significant changes to its procedures for tackling fraudulent reviews about businesses and services, according to a statement from the UK Competition and Markets Authority (CMA).
In addition, the tech giant also agreed to implement penalties aimed at discouraging companies from taking advantage of deceptive reviews. This includes penalizing those who author fake or misleading reviews.
The CMA statement outlines the actions Google will take against “rogue reviewers” globally. These measures include deleting fraudulent reviews and blocking reviewers from posting new ones.
The CMA statement also highlighted significant online revisions to UK consumer spending. The authority estimates that nearly £23 billion of UK consumer spending could be affected by these online reviews each year.
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