Samsung is teasing Android XR devices coming later this year

Samsung Its efforts have sparked multimedia AI and new form factors including smart glasses and extended reality (XR) devices.

“We can’t wait to share more details later this year,” said Jae Kim, Executive Vice President and Head of Customer Experience at Samsung, at the company’s headquarters. Samsung Galaxy S25 unlocked Event today.

As announced in December, Kim said the company is co-developing the Android XR ecosystem with Google to change the way we interact with the physical and virtual worlds. They will define the operating system, user interface, and hardware.

But Kim did not go into details about the devices or the ongoing partnership with Google.

“The upcoming XR devices with multimedia AI will change the way we interact with the physical and virtual worlds,” Kim said.

He said that Samsung will work to develop these products with developers and partners.

Kim said Google’s Gemini Live AI on Galaxy S25 devices — which has a powerful neural processing unit to process on-device AI — is a sign of what’s to come in the future. He said the devices will understand what you see and what you say.

AI will give companies like Samsung a second chance to be a player in the XR space. To date, Meta dominates the field with tens of millions of devices sold. Competitors like HTC Vive and Pimax are cutting into different parts of the market, but Samsung is likely to challenge both Meta and Apple for the main portion of the business, which isn’t as big as hoped but is still a market in the dozens. In billions of dollars.

Meta has made the XR its focus area when it comes to hardware because it admits that it lost a major war when it failed to come up with a smartphone to challenge Apple. Meta CEO Mark Zuckerberg has shifted much of the company’s focus to AI investments, but it turns out that better AI for on-the-go devices like smart glasses and XR mixed reality headsets could be what the market really needs. Google, Samsung, Qualcomm, and many other companies see the opportunity and are investing to make it a reality.

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