MoviePass has created a movie trailer app for the Oculus Quest and Apple Vision Pro

If you’re a movie buff who misses the old Apple TV app for movie trailers, MoviePass CEO Stacy Spikes knows your pain. So he decided to create his own trailer app, an app that could easily help viewers keep track of upcoming movies. But the MoviePass screening room isn’t headed to Apple TVs and set-top boxes — instead, Spikes has quietly launched it into virtual reality for Meta Quest And Apple Vision Pro.

“I’m in VR all the time,” Spikes said in an interview with Engadget. “And when I saw how beautiful the images were in Vision Pro, and knowing that Meta was going to catch up to optics very quickly, I just said, ‘This is it. great A way to watch movie trailers.

When he actually tried to watch the trailers in VR, it involved searching through YouTube and hoping he would actually land on a high-quality version of what he was looking for. So why not launch your own advertising app? One that can help everyone keep an eye on upcoming movies, and ultimately make it easier for MoviePass subscribers to book tickets. “We wanted to be at the top of people’s minds,” where people decide which movies to watch, Spikes said.

In its current form in Vision Pro, the MoviePass viewing room is fairly straightforward. Once you launch the app, you will be shown a list of trailers of recent and upcoming movies such as Sonic 3 and Mission Impossible: Final Reckoning. Select a title, and it will start playing almost immediately. Spikes says he obtained trailers from Nielsen, directly from the studios and from the marketing agency PaperAirplane. The goal is to get the highest quality possible – in many cases it’s only 1080p, but some studios offer 4K options.

After looking at several trailers, I noticed that the bitrate and encode quality seemed better than most YouTube offerings (it’s especially easy to see when you blow up the screens to the size of movie theaters in VR). Mostly, though, I appreciated having one place to go to find quality trailers. Exploring YouTube on Vision Pro is still a browser-based struggle, and is filled with many low-quality videos and fan edits.

When I asked him if there would be some sort of data collection with this app, especially since Nielsen is the source, Spikes replied, “We’re not going to go that route. We see it as an expansion of our own ecosystem. And you know that when you get into the world of data, “You’re already entering the world of advertising, and that’s not where we’re headed.”

Watching trailers has always been a way for me to unwind after a long day. The best ones are more than just ads, they give us a brief glimpse of the cinematic magic coming on the horizon. Spikes himself admits that he used to check the sponsored Apple TV app “religiously,” so it’s no surprise that he wants to essentially replicate the experience. While the MoviePass screening room is only available on Vision Pro and Meta Quest for now, Spikes says he intends to retool it for Apple TV, Roku, and other platforms eventually, as well as adding live trailers to the MoviePass app.

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