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Walmart is updating its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past. High volume retailer Announced on Monday.
The word mark on the redesigned logo is inspired by founder Sam Walton’s classic trucker hat, and features a bold, navy blue font, the company said. The logo also retains the distinctive yellow spark, which has received a subtle update of its own.
“This modernization, rooted in the legacy of our founder, Sam Walton, demonstrates our cutting-edge capabilities and long-term commitment to serving our customers today and tomorrow,” said William White, senior vice president and chief marketing officer. Walmart USA “While the look and feel of our brand is more contemporary, our refreshed brand identity reflects Walmart’s enduring commitment to the SAM Principles and serving our customers however they need us.”
The company said the brand refresh “will help Walmart build credibility and connection.”
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Walmart said the word mark redesign was inspired by founder Sam Walton’s classic trucker hat. (Wal-Mart Inc.)
“As our customers evolve, so will we,” White said. “Our Walmart will always be their Walmart, and our brand will always be a testament to how we innovate and change alongside them.”
Walmart said the logo will continue to use the signature yellow spark, which has received its own subtle redesign. (Wal-Mart Inc.)
Walmart plans to roll out the update via Website, app and in stores It starts in January 2025 and continues throughout the year.
Walmart last redesigned its logo in 2008, when the company dropped the star used to hyphenate “Wal-Mart” and made it a single word. They also included the yellow spark.
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Walmart reported that Third quarter revenue It rose more than 5% from the previous quarter to $169.6 billion, beating Wall Street estimates of $167.72 billion. Adjusted earnings per share also beat Wall Street estimates by 5 cents.
Walmart unveiled its first logo redesign in nearly two decades on Monday. (Wal-Mart Inc.)
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In the United States, the company operates just over 4,600 stores and employs about 1.6 million employees. This does not include the 599 Sam’s Club membership warehouses that also operate in the United States
Fox Business’ Daniela Genovese contributed to this report.
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