Ed Sheeran is the latest artist to collaborate with him Barcelona The Spanish League champions are scheduled to wear one of his logos on the front of their shirts in El Clásico on October 26.
Barcelona’s sponsorship deal with Spotify – the giant live streaming sponsor of the currently renovated Camp Nou stadium – means they are obligated to promote specific artists, with British solo act Sheeran being next in the frame.
The ‘Play’ logo, from Sheeran’s latest album, will be on the match shirts at the Santiago Bernabéu in the first meeting this season between the two old rivals.
The Barcelona women’s team will wear the shirts the week before when they play Granada.
Sheeran follows in the footsteps of the likes of Travis Scott, Coldplay, The Rolling Stones and Drake in linking up with Barcelona.
How can you get one of these shirts?
The limited edition shirt will go on sale from tomorrow in all FC Barcelona stores, on the club’s online platform and at the Nike store on Passeig de Gràcia in Barcelona.
An exclusive pre-sale window will open from today at 10pm Barcelona time until tomorrow at 10am.
There will also be special editions, of which only 22 are available, containing the signatures of key players in Liga and F Liga matches.
Another batch of 11 units bearing Sheeran’s signature will also be put up for sale.
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