Today’s kids will never understand how good the most popular game in the world is today

by Jonathan Klotz
| Published 25 seconds ago

Of all the things older generations say Gen Z doesn’t appreciate, it’s not smartphones or online gaming or the way we used to do math that makes me surprised: it’s Lego. The world’s most popular game is packed with licensed properties from Star Wars and The Avengers to Harry Potter and Ghostbusters, But it wasn’t always this way.

In my day, we had the city, the castle and space, and kids today don’t understand how lucky they are to have Luffy’s Going Merry Pirate Ship from… one piece.

Lego had been around since 1932 in the form of wooden blocks, then became plastic bricks after World War II, and the classic Lego minifig didn’t make its debut until 1978. A few years later, in the early 1980s, the Castle, Town and Space lines were relaunched for North America, with huge sets for the time, including ‘Knight’s Castle” which had 380 parts and six minifigures, “Main Street” which had 548 parts and eight minifigs, and “Galaxy Commander” which had 412 parts and five minifigs. They seem quaint today, but these kits were huge when they came out, and every one of them would include “alternate build” suggestions.

The true meaning of Lego

The three original themes are designed to allow children to use their imagination to build whatever comes to mind, rather than feeling the need to follow step-by-step instructions. This wasn’t just a 2014 plot Lego movieIt’s been a real debate taking place at dining room tables across the country for decades.

You could argue that the loss of creativity with the advent of licensed sets has forever tarnished what Lego was all about. On the other hand, how cool is the Lego Death Star?

How Star Wars saved Lego

By the mid-1990s, it became clear that Lego had to change as other licensed toys stole market share and pushed the company to the brink of bankruptcy. It was the Star Wars licensing deal that launched the company, with the 2005 release of Star Wars. Lego Star Wars The video game’s popularity is surging and putting Lego on the path to becoming the most valuable brand on the planet.

There was no going back, which has brought us to today, and the availability of Lego sets for every property you can think of.

Obviously, most Lego sets today rely on the nostalgia of the adult audience who grew up playing with the Castle and Town sets, unless Gen Z wants to build Jerry Seinfeld’s apartment. There’s a whole range of Simpsons play sets, from Gizmo Gremlinsthe boat recently launched from JawsAnd Game Boy and Transformers Generation 1 Optimus Prime. Everything a kid in the 80s would have killed for back then is available today.

The modern argument against LEGO

As a child, I remember being excited when King’s Mountain Castle opened on my birthday, and as an adult, I have Horizon: Zero Dawn Longneck On my country Amazon Wish List. Who hasn’t gazed longingly at a massive Death Star or Parade Door? The love for Lego doesn’t stop when you grow up; It only becomes more expensive.

A recent argument against Lego is how expensive sets are, with sets approaching a thousand dollars, and $350 is considered standard for large licensed playsets. Kids are priced from some of the coolest collections.

Then again, even in the 1980s, large sets were $80-$100, limiting most kids to birthdays and holidays. Collecting colorful blocks in the form of the Infinity Gauntlet has always been an expensive hobby.

They don’t know how good they are getting it

Lego is one notable hobby targeting Gen fortnite And the inevitable launch of Five nights at freddy’s Lego playsets.

Today’s kids will never know the rush of excitement when a new line of Lego sets arrive, like the Wolfpack for the 1993 Castle line, but they get a new set for each marvel Movie and season Strange things.

They don’t know how good they are

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