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orvis company, One of the country’s oldest outdoor retailers plans to close more than two dozen stores by 2026 as part of a broader effort to shrink its retail footprint and streamline operations in response to rising tariffs.
Orvis boss Simon Perkins said in a statement that 31 stores and five outlets will close as the company enters a “new chapter” aiming for a “more focused retail portfolio” and leveraging retail partners that sell its products.
Orvis works with over 550 local independent dealers and many national outdoor retailers. The company traces its roots back to 1856 and is still headquartered in Sunderland, Vermont.
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A store closing sign outside the Orvis store on Michigan Avenue in Chicago, Illinois, on May 27, 2025. (Christopher Dilts/Bloomberg via Getty Images/Getty Images)
“Like many retail companies, the Orvis business model has faced a significant shift with the introduction of an unprecedented tariff landscape,” Perkins said, noting that for the company to be able to “ensure an enduring brand and model for decades to come, we are focusing on our core strengths and making the difficult but necessary decision to re-scale the business by tightening our assortment and reducing our corporate store footprint.”
This effort to streamline operations is about more than just focusing on its products, Perkins said.
“This is about ensuring Orvis continues to lead In innovationServing our hunting and upland communities, and protecting the wild places we love.”
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This effort to streamline operations is about more than just focusing on its products, said Simon Perkins, president of Orvis. (Christopher Dilts/Bloomberg via Getty Images/Getty Images)
The company will also invest in areas where it sees potential, such as equipment, apparel, outdoor experiences and environmental conservation efforts, while phasing out older products.
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Manchester, Vermont, United States – 10/12/2018: Orvis Flagship Store. (Photo by John Grimm/LightRocket via Getty Images) (John Grimm/LightRocket via Getty Images/Getty Images)
As part of the shift, Perkins said Orvis will offer special discounts on “last release” styles that won’t return once they’re gone, along with significant savings when store locations close.
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Orvis is not the only company that has had to do this Become leaner in the face of tariffs. Macy’s, which has been in the midst of closing underperforming stores to try to boost profitability as it faces cost pressures including tariffs. Macy’s executives said on its earnings call last month that it had to pay hefty tariffs of up to 145% on some imported items.
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