$1.5 million from star Elena St. James to educate other women

After four years and over $1.5 million on OnlyFans, Elena St. James Doesn’t slow down. Instead, it’s leveling up. At 58 years old, the self-made businesswoman begins her next chapter, Elena manageda brand dedicated to teaching other women how to rebuild their brand and reinvent themselves at work and in life. Her new mission? Helping women 35 and up achieve income, confidence and independence online, without having to rely on “spicy” content.

“It’s not just the work. It’s the mindset,” Elena told The Blast. “I want women to know that it’s never too late to reframe your life.”

Elaina’s target audience is women ages 35-60 who feel overlooked by today’s digital world, including small business owners, creatives, coaches, bakers, artists, and mothers ready to reinvent themselves. “A lot of women say to me: ‘I missed my chance.’” “I’m here to prove that’s not true,” she explained. “Whether you want to grow your side hustle or just get your confidence back, it’s never too late.”

Her approach focuses primarily on women who already have skills or passions but lack online mentoring. “It’s not about becoming famous,” she said. “It’s about being found for the right reasons. One advantage I have is that I’m not 25. I know what it’s like to start over, and that’s exactly why women trust me.”

Although not yet launched, each course under Elaina Empowers will follow what she calls the “Five Ps of Reinvention”: Reset, Reimagine, Rebrand, Reach, and Revenue. It starts with inner work, moving from self-doubt to determination, before moving to practical strategy. Students learn how to replace self-criticism with clarity, identify their unique stories and strengths, and craft a consistent online identity through images, tone, and presence.

From here, Elena taught us how to present yourself confidently, increase your exposure, and build media credibility. Finally, it all culminates in the revenue stage, where she shows women how to turn content and experience into profit through digital products, affiliate partnerships, or services. “My biggest asset is not money,” she said. “The thing is, I built something from nothing, and now I can teach others to do it, too.”

Elena has the receipts to prove that her methods work. She built her brand with no management, no paid PR, no blueprint, just grit and consistency. Ha Features in several ports, including The Blast, It came from cold editors with polished press kits she designed herself. “This is what I want to know,” she explained. “You don’t need connections. You need trust and a fair playing field.”

Her experience in both corporate America and the creator economy gives her a unique advantage. “I know what it’s like to sit behind a desk and make $30,000 a year and run a six-figure business,” she said. “I’ve lived through both and I can help you bridge that gap.”

While Elena says she’s still grateful for the platform that gave her financial freedom, she’s already planning her next evolution. One that does not rely on explicit content. “I will always respect where I come from,” she said. “But my long-term plan is to transition fully into education, mindset and passive income.”

Her goal is to build a portfolio of digital courses, affiliate partnerships, and revenue by her mid-60s, allowing her to live comfortably while mentoring others. She’s also hinted at a potential memoir and lifestyle podcast to continue sharing her story of reinvention.

Right now, however, her focus is simple: helping women believe in themselves again. “I want women to wake up and think, ‘It’s not too late for me,'” she said. “If I can do it at 58, so can you?”