Many brands call their basic techniques “AI” now: This is the reason for my anxiety

There is a new trend that dominates every technical exhibition this year, in particular Home technology I saw at the IFA 2025 event (innovation for all) in Berlin. Companies are Artificial intelligence mode everywhere In their marketing information and products – even if it is not logical.

Technology fans actually argue What does artificial intelligence meanIf some techniques Like chatting robots are actually artificial intelligence Is it certain? Features of artificial intelligence Rather, it deserves to be obtained (especially at the expense of privacy). Brands of water clouds, and this does not help. Below is the most important thing that worries me: Are all these new names of artificial intelligence in reality artificial intelligence, and if they are, can they really help buyers?

Read more: Immediate programs threaten to seize artificial intelligence and smart homes: Here is how to protect yourself

When is artificial intelligence actually artificial intelligence?

When I say that artificial intelligence was everywhere in IFA, I mean that. The floral word appeared in Mysterious bear robots from switchbot And fast wall decorations Smart Android grass gaps to draw maps from Roborock and Hesense refrigerator guides For recipes. Samsung All of her three brands brought to the IFAWith Bespoke AI for devices, Vision AI for home entertainment, and Galaxy AI for its phones. It is better to believe That voicians They are now called “AI Voice Assistants” whenever possible.

But when many companies call this artificial intelligence sign, they begin to lose their meaning. How many new devices are already carrying the modern definition of artificial intelligence? I mean joint obstetric intelligence, It is usually run by llmsThat we see every day in the form Google Gemini and ChatgptWhich can summarize the information and “speak” with us by conversation. Many of them have some obstetrics, but they are called artificial intelligence in the same sense Complete chat cards It is an extension at best.

Other uses of artificial intelligence show it is a brand term, which is something related to marketing Needs To be these days. It is disappointing and confusing when there are no standard artificial intelligence features that can be found in a product with an artificial intelligence mark. For example, when Samsung says the artificial intelligence allocated to it can provide the energy it uses Washing machinesIt seems that it refers to algorithms and sensors that control laundry cycles, something that could not be called “artificial intelligence” a few years ago.

Such steps can reduce the cost of the term and distract attention from products that already contain integrated artificial intelligence – when everything is artificial intelligence, nothing so. Or, at least people began to feel this way, a marketing problem that companies have just started facing.

On the other hand, the pillars Lepro lighting companyAnd that came to IFA ready to clarify that her audio assistant was already created using a master’s degree in law that was trained in design concepts to help choose the appropriate colors associated with a variety of activities. Details of such are easy to know if artificial intelligence is already present and what it does (and this is also useful for me as references).

When deserves artificial intelligence to get it?

The increasing brands of artificial intelligence creates another dilemma: Is artificial intelligence worth it in smart home? Do these advantages that bear the mark of artificial intelligence are often worth high prices? This is a more difficult question. In some cases, certainly – especially if you want it Artificial intelligence trained to identify certain faces Or scan videos on behalf of you.

In other scenarios, artificial intelligence does not add much at all. Hiseense has made a great effort to add artificial intelligence to all its IFA ads. But some examples have not succeeded, such as the AI’s AI’s AI Air Conditioner, which seems to be just an audio assistant and not even an advanced assistant, and is limited to only 18 audio matters. AI cooking agent advertised and AI washing agent in Kitchen technology It looks unnecessary at all, as we are involved in the daily tasks that we already know how to do it or we can find more education evidence With Google Fast or Question for a smart screen.

Even the innovative E ink photo frame of Switchbot, which I cannot wait for to try, has a specific question “Why do I need this?” Quality to it. Many of the latest artificial intelligence batches suffer from this. We only have a large space in our homes and our lives For new smart technologyArtificial intelligence works better when it saves us time and headache, and does not create more so that we can manage it.

This is the part in which I fired, and we are all laboratory here in CNET. We do not expect the model technology buyers to have time or energy to explore all these details or test vocal assistants with each matter. this Why do we review the devices,, PhonesAnd applications and Chat robots: To find out what it deserves, which makes life better, That has privacy problems,, That cheers a lot And all other dark details. When many products are called AI or that AI, you need experts to search for gold. IFA 2025 has brought a full new list of technologies to check.

If you want ideas related to home security, review it What I like about the artificial intelligence of home security And knowing if it can help you too.

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