Michael Athron criticizes the deliberate scheduling of India and Pakistan matches in the major championships of the International Criminal Court

former England captain Michael Athrton He criticized severely International Council for Cricket (ICC) To deliberately scab India and Pakistan The matches in the major championships of the International Criminal Court, accusing the administrative body of placing commercial interests over sports integrity. Writing times, Athton called for a transparent and merit -based stabilization process instead of the current practice of arranging high -level meetings repeatedly among these competitors. He stressed that while the matches between India and Pakistan generate huge global viewership and revenue, the exploitation of this competition reduces the spirit of fair competition and turns the cricket game to a platform for the political theater.

Michael Athton’s perspective on marketing and political exploitation of competition between India and Pakistan

Archanton pointed out that the economic influence of the Indian Pakistani matches is enormous, citing the broadcasting rights course for the International Criminal Court for the period 2023-2027, which is valued at about 3 billion dollars, which is a large number of these matches. Since the two countries have not played a bilateral chain since 2013 due to the tense diplomatic relations, their meetings occur only in the events of the International Criminal Court and were repeatedly organized to achieve commercial gains. This scarcity has increased its marketing ability, but also made competition an agent for geopolitical tensions and wider advertising. Archanton believes that the game of cricket, which was once a means of diplomacy, is now the scene of political positions, as the match is repeatedly arranged to meet economic and political agendas instead of sports justice.

Latter The Asian Cup 2025 He clearly made it clear these tensions, as the differences inside and outside the field were cast a shadow on the cricket game. The Indian team refused to shake hands with their Pakistani counterparts after the terrorist attack in Bahjam, and India refused to accept the championship cup from the President of the Pakistani Cricket Council and the Minister of Interior. Mousse standsWho then kept the cup, which angered the two sides. Pakistan players were seen in provocative gestures during the tournament, and the tension extended to the Women’s World Cup when the team’s leaders rose up Harmanberret Core and Fatima Avoid shaking hands when throwing. Politically charged moments have sparked serious concerns about the continuous manipulation of cricket formulations for reasons outside the same sport.

Read also: He scored the India and Pakistan match in the multiple tournaments finals

He calls Ethnton to scheduling transparent and protect the integrity of the cricket game

Archanton urged the international criminal court officials and championship organizers to resist the temptation to manipulate the dates of the championship to serve economic and political interests. It calls for a transparent installation system based on merit, as India and Pakistan do not necessarily meet every event for the International Criminal Court. His position is that there is no justification for a serious sport to formulate tournament schedules on the basis of financial gains, especially with the increasing exploitation of competition for non -sporting purposes. It is recommended that for future broadcasting rights courses, the matches lots must be clear and neutral, allowing the teams to meet normally and not through design. He insists that this is very important to maintain the moral and cultural balance of Cricket and protect it from political propaganda.

In short, the criticism of Atharbon highlighted a decisive crossroads to manage the cricket game: the balance between the profitable clashes between India and Pakistan and maintain the integrity of the game and keep it away from political conflicts that threaten to cast its shadows on the essence of sport. The call for reform comes after a year of the greatest competition in the cricket game, which was less than the sporting spirit and a more conflict, which urged the Global Cricket Ruling Authority to rethink the future matches policies.

Read also: Statistics: Rohit Sharma ended the most successful Captain Odi title in India