Amazon has left James Bond fans furious with a controversial promotional decision

Bullying works, people. From the moment Amazon has completed its purchase of MGM Back in 2022, fans waited with baited breath to find out how one of the world’s largest and most powerful corporate entities might interfere with the beloved James Bond franchise. Those fears were only heightened by the shocking news earlier this year that longtime guardians Barbara Broccoli and Michael J. Wilson returns to their producing roles, Hand over full creative control to Amazon To know the general trend of IP as they see fit. While most of us were concerned about how this would impact the product on the big screen in the coming years, it seems we should pay closer attention to the pre-existing titles that now call Prime Video Home.

Let’s just say the Bond fan base was shaken and Stir. In a rather strange turn of events, as I mentioned before Delivery timefans have noticed that several artworks promoting several Bond films on Prime Video UK have been quietly tampered with. To celebrate this past “James Bond Day” on October 5, 2025, the banner has decided to display posters from productions such as “Dr. No”, “Goldeneye”, “A Point of View to Kill”, and even recent ones such as “Spectre”… but with edits full of pride and weakness, removing any hint of each image from each image. This was far from an isolated incident, like Users on social media quickly began circulating the screenshots Proof of the lengths the streaming service went to to hide any obvious weapons.

As of press time, Prime Video has completely removed these posters as a result of the backlash and replaced them with more generic stills from each film — none of which feature any guns, either.

Is James Bond’s future doomed to a gun-less, waterer-less fate? This is the main concern among many online after this little controversy. It can’t be a good sign that a soulless company immediately tried to change and manipulate promotional artwork from previous films as they saw fit. What’s stopping Amazon from taking a similar approach now to have the final say on the actual upcoming movies? Is the Super-Suave spy we all know and love getting a little makeover?

That might be a bit hasty for a lot of well-established reasons, though it’s worth keeping an eye on any other nonsense the studio might try to pull. For one thing, it’s safe to tell you Not all filmmakers hire Denis Villeneuve Hoping to debut with all its rough edges cut off. In much of his previous work, from “Sicario” to “Blade Runner 2049” to the “Dune” films, he has shown a tendency to Go there And depict some seriously dark themes – regardless of whether that might be the more commercially appropriate way to go. For another, well, even Amazon should know that Bond fans are a popular bunch. If they’re prone to stating hype on posters, it’s doubtful the company would want to risk anything more extreme once production begins in earnest on its next film.

As for why the guns were removed, the most likely explanation is that images containing firearms are defined as “sensitive content” by some social media platforms, including Facebook and Instagram. So, if product pages for James Bond movies feature images with weapons, a post sharing those links could be hidden from the masses.

If there’s any key takeaway here, it’s another example of why streaming services are, by nature, impermanent. Although they can do what they like with their digital licenses, Amazon can’t retroactively mess with our box sets. Score another point for physical media collectors!