Adobe predicts online shopping with the help of AI to increase 520 % during the US holiday season 2025

The United States ’shopping season is expected to bring $ 253.4 billion in online sales this year, an increase of 5.3 % year on year, according to a new report issued by the Adobe e -commerce department, Adobe Analytics.

Adobe Analytics develops its predictions by analyzing more than one trillion visit to the American retail sites, which includes 100 million SKU storage units through 18 products category. Its analysis program is used by the majority of the best 100 retailers in the United States on the Internet, giving it profound visions of online shopping and consumer behavior.

The company expects Cyber ​​Monday to be the largest shopping day of the year, an increase of 6.3 % year on year to $ 14.2 billion. Black Friday will also witness higher growth, an increase of 8.3 % on an annual basis of $ 11.7 billion. It is also expected that on Thanksgiving, American consumers will spend $ 6.4 billion, an increase of 4.9 % on an annual basis, as sales begin online early.

The sales driving in the holiday season will be this demand for the consumer on discounts, as the products are expected to be 28 % of the listed prices. Other trends such as shopping from mobile devices, the use of artificial intelligence services for shopping, buying now, and paying subsequent services are other factors behind high online sales.

It is worth noting that Adobe expects that the shopping intelligence works in the Wooing intelligence will flourish this year, with an artificial intelligence traffic increasing by 520 % on an annual basis and climax in the ten days preceding Thanksgiving Day. This follows a 1300 % increase in artificial intelligence traffic to American retail sites that were seen in 2024.

The company expects consumers to use Amnesty International to a large extent to search before purchases, based on a survey of 5,000 American consumers – 53 % of them said they may use artificial intelligence services for this purpose. The survey also found that 40 % said they would use artificial intelligence for recommendations, 36 % to find deals, and 30 % to inspire gifts. Adobe expects artificial intelligence in categories such as games, electronics, jewelry and personal care.

Another trend expected this year includes mobile devices again leading more online spending compared to shopping on the desktop, as it reached a standard share of 56.1 %. last yearThe mobile phone represents 54.5 % of online transactions during this period, an increase of 51.1 % in 2023. It is not clear when the growth of mobile devices will stabilize and settle, especially given the smartphone devices with a large screen available in the market, making it easy to shop online.

The 2025 holiday shopping will also witness increased purchase growth now, and later payment services (BNPL), which is expected to lead $ 20.2 billion of online spending, an increase of 11 % on an annual basis, and about two billion dollars more than the 2024 holiday season. Cyber ​​Monday is also expected to witness a new BNPL teacher, when it is expected that spending on the Internet in this category is expected To $ 1.04 billion, an increase of 5 % on an annual basis.

Social media will also lead more online sales this year. The announcement of social media is expected to lead to an annual increase in online revenue online, increasing 5 % growth year on an annual basis in 2024.

The higher spending categories generally include electronics ($ 57.5 billion, an increase of 4 % year), clothes ($ 47.6 billion, 4.4 % on year), furniture ($ 31.1 billion, an increase of 6.5 % year).