Openai All-in on Coding Vibe, says “mature experiments” are on the horizon

Openai’s Devday 2025 It featured a heavy emphasis on vibe coding. The company, which now boasts more than 800 million weekly active users of ChatGPT, announced a variety of new tools for developers during its annual event in San Francisco. Headlining the announcements: the ability to build with apps directly in ChatGPT (including eventually allowing “mature experiences” once age is verified) and the introduction of a toolkit that helps users build and deploy their own AI agents.

In Openai’s apparent effort to turn ChatGPT into a full-fledged front-end development environment, the company announced the new Applications SDK (Software Development Kit) that will allow Devs to pull supported third-party applications to complete tasks. In the demo, the company showed ChatGPT working with Zillow to create a map of homes available for sale in Pittsburgh. Zillow created an interactive map based on the prompt, and the user was able to ask additional questions based on the map. The functionality should allow users to create widgets using third-party applications, which they can preview directly within ChatGPT.

According to OpenaiThe Apps SDK is immediately available for Free, GO, PLUS, and Pro Plans. Support will be available outside the portal on Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow. The company also said it plans to offer support for Doordash, Opentable, Target, and Uber in the near future. For now, not only will users be able to make and use apps in preview, but it plans to let developers submit apps later this year, with a guide to planned apps so developers can share their hardware-based creations.

There are a lot of details yet to come regarding what comes from the App SDK. Altman promised income guidance, for example, in the pipeline. Also on the way: “Mature Experiments.” According to Openai App Developer Guidelines“Apps must be appropriate for general audiences, including users between the ages of 13 and 17. Apps may not be targeted to children under 13 years of age.” But this won’t be so forever. “Support for Mature Experiences (18+) will arrive once age verification is in place and controls are in place,” He reads.

The company recently introduced Age verification tools It is designed to convert underage users to ChatGpt experience with stricter guidelines after a A wrongful death lawsuit filed against the company By the family of a teenager who died by suicide after intense conversations with a chatbot. It seems that once he hits those details, he’ll open the flood gates to more “adult” jobs.

In addition to the applications SDK, the company has also rolled out AgentKit API (Application Programming Interface), which will allow users to create their own AI tools. It’s a huge expansion Openai agentwhich he introduced earlier with the promise that the system could navigate the web autonomously to complete tasks assigned to it by the user.

Sticking with the colorful coding theme, AgentKit’s primary feature is its Builder, which allows users to program AI agent functions through a visual interface. Altman described it as being like Canva for construction agents, making it accessible to those who are less technical.