To release her twelfth album, “The Life Of A Showgirl”, Taylor Swift sent fans to hunt Zuba online this week, which started searching for “Taylor Swift” on Google. But when the fans revealed secret videos as part of the campaign, some of them were concerned that the clips seemed to have been created from artificial intelligence-and they were not happy.
Google’s search for the singer gives a hidden message: “12 cities, 12 doors, one video to cancel the lock.”
Fans had to know the location of the doors, then find them physically and examine the quick response code, which appeared on 12 unique video clip containing the necessary evidence to solve the mystery. When Google is the correct phrase, another orange door appeared, fans had to “knock” collectively by clicking 12 million times. Finally, the door “Fateh”, reveals a lyric video of “The fate of Ofelia“Which contains its orange doors on YouTube.
YouTube had registered An exclusive video of the pathIn addition to the lyric videos of the remaining songs in the new album.
Google initially announced the hunt Video on Instagram. The video starts with an air look, then raises quickly on hills, Jewelry The landscape, until we see an orange door, intertwined with the Google search bar.
While Swiftat I love the puzzle, Some were rubbed in the wrong way through 12 videos containing an idea, which was from the April International.
Instead of searching for evidence to detect the new lyrical video from Swift, as intended, some fans started searching for videos such as investigators, and searching for signs that the scenes were artificial. However, although there are clips that appear to be generated by computer, it is not clear whether it is made using artificial intelligence, and if so, to what extent.
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It would be logical that these videos were created using Google AI products. The new Openai also appears Sura 2 video generatorThis collaboration Taylor Swift will be a chance of Google to show millions of Swifties what is Veo 3 The model can do.
Google did not respond to the Techcrunch request to comment on how to create these videos or if you work Swift and Google together on this activation using the Google AI technology. But the Swift and Google team have cooperated Similar promotional activities In the past, we should notice.
The use of artificial intelligence in creative works is a sensitive subject. Some artists believe that these tools can help them, while others need the way in which there are great language models Train their work Without approvalUsing artists effectively to create technology that can They threaten their livelihoods.
Swift even talked about the dangers of artificial intelligence after President Donald Trump shared a picture created from artificial intelligence about providing her support for his campaign last year; The accident motivated it to publish support Former Vice President Kamala Harris, who ran against Trump in 2024.
“I recently realized that Amnesty International from” I “is a lied to the operation of Donald Trump, the president of which was published on his site. I really evoked my fears about artificial intelligence, and the risks of spreading misleading information. It made me conclude that I need to be very transparent about my actual plans of this elections as a court,” I wrote Instagram at the time.
The controversy is amplified about the use of Swift’s potential for Amnesty International, given its own position in the music industry.
Although artificial intelligence may appeal to some artists as a way to reduce costs, billionaire music has every resource possible at their disposal to bring fictional scenes from promotional videos to life.
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