Robinhood takes the target of “DIY” platforms in the United Kingdom Hargreaves Lansdown and AJ Bell

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The United States mediator Robinhood aims to Hargreaves Lansdown and AJ Bell by launching a large number of low -cost investment products in the UK as part of the British aggressive expansion.

California -based company, which is based in California, is holding fame during the madness of stocks in 2021, talks with organizers in the financial behavior authority about bringing the prediction market products to the United Kingdom.

Prediction market products, which allow users to trade contract based on future events, will be the latest in a group of products launched by Robinhood in the United Kingdom during the past year to remove traditional investment platforms.

The Robinhood invasion would shake the personal investment market in the United Kingdom.

This week Jpmorgan Chase Plans announced To launch its “DIY” investment service in the United Kingdom, which directly challenges the market leader Hargreaves Lansdown. The new service will target consumers through the brand of the American Banking Group for the first time in the UK and advise financial planning.

In August, Robinhood launched a tool called Digests that use artificial intelligence to comb through analysts’ observations and media coverage to describe the factors behind stock price movements, to better educate retailers.

Over the past year, trading and lending options have also launched stock and investment in the margin, where users can borrow money to take advantage of their shares. Financial times previously stated that the company planned to launch shares and materials that stimulate with no fees next year.

The new offers are part of an attempt to obtain its market share of the largest investment provider in the United Kingdom.

“I look at the UK market and feel a lot as the United States did 10 years ago,” said Jordan Senkler, UK President of the United Kingdom.

“In the United States, major job occupants served commissions, and they had minimal accounts. They had a minimum trade in trade. They excluded many people. Our business came without commissions, and there was no minimum account.

“You don’t need to calculate hagreaves Lansdown and pay 11.95 pounds … for trade. This is the ancient world.”

Robinhood was launched in the United States in 2013 and attracted users to free or low investment. The company gained a bad reputation in 2021, when retailers accumulated in the United States, many of them who are inexperienced, in trading in stocks based on discussions on social media. She currently has 26.7 million users.

Richard Flint, CEO of Hargreaves Lansdown, said the broker has more than 2 million customers, a number described as a “milestone” of the company, which is supported by special groups including CVC.

“Our business has really strong foundations in terms of the scope of the investments that we offer and the confidence that our customers have in us. However, we are aware of the need to constantly invest in technology and products, and we are committed to doing so.”

Bloomberg News first reported that Robinhood was in discussions with FCA.