The consumer enjoys artificial intelligence with the existence of his penetration moment – a few startups have acquired the spotlight this year just like Via. Acting shopping assistant has become one of the most launching operations in 2025, not only to see how Gen Z stores, but also for the founding founders: Gates Vepi and Sofia is my being.
in Techcrunch crashes 202527 to October 29 in San Francisco in Muskuno West, will take the two to The stage of disruption To share how they building PIA into a solid consumer brand, it is necessary to expand its scope in one of the most competitive markets of technology, and how they turn the viral tanner into the impact of the permanent market.
The next era of the consumer is artificial intelligence
Via It aims to re -invent the way in which the indigenous people are discovered digital, comparing and marketed – mixing help from artificial intelligence with consumer consumption values. For Gen Z, the shopping trip is more than comfort. It is related to trust, customization and alignment of options with personal morals. Gates and Kianni are betting that the next generation of artificial intelligence for consumers should fulfill all of these fronts at the same time.
From calling for artificial intelligence
Gates VepiPHIA co -founder, is a businessman and an emotional defender on the reproductive rights of women and gender equality. She graduated from Stanford in human biology, and she worked with global health care leaders, activists and preachers to pay a meaningful social change. Gates applies its focus on organizing projects to inspire a new generation of women in business. Recognized by reproductive freedom for all as a “rising of reproductive freedom” hero for 2024, is still a sound of progress while building Phia in a leading brand in the field of shopping.
Sofia is my being He is the co -founder of Via. She is an Iranian American businessman and climate activist who made waves as a founder Crocal climateThe largest climate led by non -profit youth in the world. It was named for Forbes 30 Under 30 and 100 women from the BBC, and worked as the youngest UN climate consultant in the history of the United States. Now she applies her experience in telling stories and calling for the expansion of the phia range. Kianni focuses on Stanford Alumna, on the use of artificial intelligence to enable the most intelligent and more sustainable consumer options.
Learn how to build for growth, loyalty and influence on this session
AI’s brand expansion is not only related to technology – but rather to win confidence, quickly adapt to market attacks, and know how to distinguish in a loud space. Gates and entity will be discussed:
- Converting attention to adoption: How does Phia go beyond the noise to build true consumer loyalty.
- General Z. Z: Why do the smallest shoppers today expect allocation, transparency and technology that depends on values.
- Construction: Lessons from taking an idea in the early stage to one of the most difficult markets in technology.
Do not miss the provision of tickets
With more than 10,000 founders, investors and operators who are to meet in Techcrunch Disrupt 2025, this session must be viewed for anyone who is built in AI consumers, trade or technology that depends on the brand that wants to win the loyalty of Gen Z. Be in the room when the Phoebe Gates and Sophia Kianni are destroyed She works on behalf. Register today to save up to 444 dollars. Just you only? Provide 20 % for groups from 4-9 by tomorrow, October 3.
TECHRUNCH event
San Francisco
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27-29 October, 2025
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