Starbucks Fox Business CEO tells that the coffee chain “before the specified date” is at its main effort.
Maxwell House changes her name for the first time in its 133 -year -old history.
The brand, owned by Kraft Heinz, will be renamed “MaxWell Apartment”, a step he said it made “to meet the needs of the consumer today.”
“While the value is now more important than ever, the Americans are looking for value in areas of each day, including where they live,” Kraft Heinz said in a press statement.
Latte or cappuccino may become more expensive, as coffee prices continue to rise

Maxwell House temporarily changes his name to “MaxWell Apartment”. (Kraft Heinz)
Nearly a third of the Americans chose to rent their homes for purchase, according to data from the Statistical Office. The mediator, who demands rent in the 50 largest US metro regions, was more than $ 1700, according to Realtor.com Data.
index | protection | last | Changing | % Change |
---|---|---|---|---|
KHC | Kraft Heinz. | 25.90 | -38 |
-1.44 % |
“Two -thirds of the American adults drink coffee every day, which can add quickly, especially these days,” said Holly Ramsden, the head of coffee, North America in Kraft Haynez.
The brand offers a 12 -month rental contract on coffee, which says she is designed to keep Java fans stored with coffee for a year.

“Two -thirds of the American adults drink coffee every day,” Kraft Heinz’s Coffee President told North America. (Carlo Alegre / Reuters / Reuters)
Fans can get four coffee 27.5 ounces of Maxwell House Original Roast Ground for $ 39.99. One box costs 27.5 ounces $ 12.99 on Amazon.
The deal comes as the Americans pay more for their coffee because the prices of the caffeine -containing commodity are close to record levels due to the opposite winds of global production and the high costs of imported coffee exposed to tariffs.

Coffee prices have achieved great success in customs tariffs as well as global production challenges. (Justin Sullivan / Getty Emokires / Getty Emoz)
The latest version of the Consumer Prices Index (CPI) issued by the Statistics Office showed that coffee prices increased by 20.9 % from last year in August and rose by 3.6 % on a monthly basis. This is the highest annual price profit for the data chain since the reading of 21.2 % in July 2011.
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The prices of sub -groups of coffee increased to a similar degree, as BLS informed that the prices of roasted coffee increased by 21.7 % on an annual basis and 4.1 % on a monthly basis in August, while the cost of immediate coffee increased by 20.1 % from last year and 4.9 % of the previous month.
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