Dyson does not work wonderfully

Consumer electronics giant Dyson Profits It decreased almost half in 2024, although more products this year was sold more than ever.

The company’s profit before the tax for 2024 decreased to 561 million pounds (about 754 million dollars) from 1.1 billion pounds ($ 1.48 billion) in the previous year.

This was the first time that the company has reached a decrease in sales for more than two decades, according to TelegraphDespite the sale of 20 million record products last year. The launch of the new DYSON products in 2025 included a robot operating in Amnesty International and wet floor cleaner. The company’s billionaire owner, Sir James Dyson, said they are preparing to further launch products in the category of home appliances.

It is known for successful products such as vacuum without a bag and tiktok-famous Hand dryersDyson was distinguished in 2024 with an initiative to reduce costs despite being in the midst of Popular boom The past two years.

The annual revenue decreased from 7.1 billion pounds (a little more than 9.5 billion dollars) to 6.6 billion pounds (about 8.8 billion dollars), in what the CEO of the company Hano Kerner described “a difficult but necessary transformation year.

In July 2024, the company recorded about 1,000 employees in the United Kingdom, equivalent to a third of its British operator, and in October, the company Demobilization An unknown number of workers in Singapore.

Globally, Dyson 10,000 employees, a decrease from 13,000 in early 2022. Although a British company in Heart, Dyson transferred its headquarters to Singapore in 2019 and manufactured most of its goods in the region.

At the time of the layoffs of the United Kingdom, Dyson blames “increasingly fierce and competitive markets.” And the main dyson competitors raucous SharkninjaThe German home appliances manufacturer Miege, and Samsung.

This time, in the profit call on Monday, DYSON executive officials blamed one -time factors in the decrease in huge revenues, such as currency fluctuations in Asia and Turkey, where Dyson sells most of its products, the company’s global reorganization, and the factory fire that led to a lack of display in cosmetics.

But despite those single -profit factors, executive officials admitted that financial pressure is still partially due to “the slowest economic growth in 2024 and reducing consumer confidence in some major markets.”

Although the recession around the world is still not present in the cards, the global economy has been appointed to its weakest tour for nearly two decades.

“to rise Tensions It is expected that the uncertainty in politics will lead to a decrease in global growth this year to the slowest pace since 2008 outside the explicit global recession, ” World Bank He wrote in a press statement in June. “If expectations are fulfilled for the next two years, the average global growth in the first seven years of 2020 will be the slowest of any decade since the 1960s.”

The United States suffers (and It caused a tariff TrumpA fair share of economic pressure as well. US consumer confidence fell to the lowest level in five months in September due to inflation and poor labor market, according to data from Conference It was revealed on Tuesday.