McDonald’s re -monopolize for the first time since it was exposed to “McMillions” to steal $ 24 million in the awards

Promoting monopoly, It was first presented in 1987, and it became a marketing phenomenonProviding customers with an opportunity to win prizes ranging from free meals to homes, cars and the major cash prize of one million dollars. but, From 1989 to 2001The game was young by a wide plot led Jerome B. JacobsonThe security officer who managed to distribute the winning pieces. Jacobson, known as “Uncle Jerry”, systematically stole and distributed them on a network that included family, friends and Mob partners, cost McDonald’s $ 24 million and cheating from ordinary customers from major awards. The FBI eventually unveiled the fraud in 2001, as it was dated in the 2020 documentary series of HBO “McMillion $”.

In response to the scandal, McDonald’s launched its marketing agency and replaced Monopoly with other promotional offers, including “Game Time Gold” for American stores after 2015. The return of monopoly in 2025 It comes with large -scale security promotions: customers will now collect and recover physical peel stickers and digital pieces, but all pieces must be wiped and followed through the MCDONALD application, where there are new guarantees and independent reviews.

The return is a nostalgia and payment of strategic sales for McDonald’s. Recent months have witnessed that the company is regaining momentum in US sales by linking movies and new menu elements. Analysts suggest that the return of monopoly can re -connect the customers and strengthen the brand loyalty, with a test if improved security can erase one memory of the most fraud in America.