McDonald’s rehabilitates major prizes

McDonald’s is the famous monopoly game for the first time in nearly a decade with profitable prizes with the brand continuing in an attempt Customer seduction.

Starting from October 6, the game will return for a limited time. Instead of a material panel, customers will play by applying the mobile company as registered loyal members.

To tempt people to join the company’s loyalty program, the company said that the players will have the opportunity to recover any awards, which can range from one million American Airlines Aadvantage Miles, or a four -day trip to Universal Orlando Resort or new Jeep Grand Cherokee 2026. McDonald’s also said customers have an opportunity to win a $ 1 million cash prize.

McDonald’s CEO: The minimum wages in California.

“Our fans were calling for the return of monopoly in McDonald’s, and we are happy to return it with a modern digital spin,” said Alyssa Poitecover, chief marketing and customer experience in McDonald’s.

To play, customers must download the application, choose bonuses and register in the game. Those who previously registered between September 29 and 5 will receive 500 bonuses MyMCDONALD’s Rewards Points. During promotion, loyalty members can earn either a piece of material games – like one in a large potato box – or a digital piece directly through the application when ordering or using their reward code.

McDonald’s new meal for happy adults restore nostalgia

As for the material pieces, customers peel them from the package and examine them in the application to reveal a prize or collect a digital feature. For digital pieces, players can “peel off” inside the app to see if they have won immediately or to collect their own property.

“McMillions” fraud

The nefarious scandal associated with McDonald’s monopolistic game occurred in the 1990s, when the chief of security in Simon Marketing, Jerome Jacobson, converted better prizes than the game to himself and others within his network. Determine the scheme about $ 24 million in promotion. More than 50 people were condemned, Jacobson spent himself in prison for 37 months and ordered to pay more than $ 12.5 million as compensation.

Return customers

The game returns to its temporary return after the company announced that it will restore additional valuable meals like a list of the first time since 2019 The consumer consumers of the budget.

McDonald’s The value of the spark return meal is a battle at the level of industry

McDonald’s is far from the only series that is looking to increase traffic. The fast food sector faced a mixture of challenges, from margin pressures due to the problems of supply chain and the high costs of employment, while increasing the minimum wage to the wrong traffic industry.

Get Fox Business on the Go by clicking here

As of July, menu prices in limited restaurants, which include fast food restaurants, increased by 3.3 % on an annual basis, according to the data of the National Association for Restaurants. The price of the list in restaurants of limited services reached 8.2 % in April 2023, according to the data.