The imaginative, mechanical and massive spectacle of CES 2025

in the beginning Every January, the consumer technology industry heads to the boomtown desert city of Las Vegas, Nevada CES. The trade show is the largest technology industry event in the world, with more than 138,000 attendees and 2.5 million square feet of floor space. It is primarily a place for startups, multinational companies, retailers, distributors and financiers to connect. But the show is also open to the press and the general public, so everyone is vying for each other’s attention, eyeballs, and wallets. The level of glitz and glamor, especially at the big-budget booths of the biggest companies, is astronomical.

Photographer Tristan Debrower has been on the ground in Las Vegas all week filming the show for WIRED; Look at him three image Exhibitions For his most prominent works. Today, Tristan takes us behind the scenes to show us that even in its shaky, internet-connected hub, CES is still a show where humanity reigns supreme.