Amazon agrees to pay $ 2.5 billion to settle a lawsuit required to “deceive” to join Prime

Amazon agreed to pay $ 2.5 billion to settle a lawsuit with the Federal Trade Committee for allegations that she deceived millions of people to register in Prime, and the paid subscription service, and made the cancellation very difficult.

FTC said that $ 1.5 billion will go to a fund to pay the qualified subscribers, with the remaining billion dollars as a civilian punishment. Amazon settlement requires adding “clear and clear” option to the Prime decrease while going out and simplifying the cancellation process.

“Amazon and our executive directors have always followed the law and allowed us to move forward with the oldest and focus on creating customers.” He said in a statement. “We are working incredibly hard to clarify the matter and simple for customers to register or cancel their main membership, and to provide a great value to millions of loyal gyms around the world.”

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The timing is difficult. Amazon is preparing for the main shopping event in the fall, The days of the first big deal. The retail giant continues online refusing to commit violations, but he said that the agreement allows it to put the case behind it and prepare for sale in early October.

Also read: Amazon Prime ends the joint free shipping. What do you know and when it happens

FTC filed a lawsuit against the Amazon for the first time In 2023, he accused him of using “dark patterns” to push people to major subscriptions and then make cancellation very difficult. FTC maintained Amazon in violation of Article 5 of the FTC and the Act of Confidence in online shoppers.

“Specifically, Amazon used processing, forced or deceptive processes for the user known as” dark patterns “to deceive consumers to register in automatically initial renewal.”

The trial started on Monday when a jury gathered in Seattle to choose. It was expected that it would last for about a month, as the Federal Trade Committee seeks to obtain fines and recover customers and a ban on deceptive tactics. Instead, it ended with one of the largest consumer protection settlements in the history of the United States.