Clash Brand

Piccadily Agro Industries Limited has a temporary judicial order against Radico Khaitan Limited in a brand dispute over vodka products. The case was filed in the local Honbel Court in Carnal after the fodder “Kashmir” was launched from Radiko Khoan, which is called Piccadili, which is similar to her commercial brands, “Cashmir” and “Cashmere”.

Piccadily recorded the Cashmere brand in 2015 for the Fakher Vodka product, then received records in international regions. The company also recorded the Cashmir brand in 2023 and launched the first luxury Vodka under that brand in May 2025. Shortly later, in July 2025, Radico Khaitan Kashmir, a Vodka in the same category and at a similar point, which is seriously made can cause consumer clothes.

On September 23, 2025, the Carne County Court issued a temporary order under Order 39 of Rule 1 and 2 CPC, where Radico Khaitan and its subsidiaries are restricted to manufacturing, selling, advertising, promotion, or using a Piccadily sign or in another way. The irritable matter will remain in place until the final judgment of the case.

A Piccadly spokesman said that the company started the lawsuit to protect intellectual property and the brand identity, with a focus that it is still a sub -judicial. They also emphasized that there are no expected financial effects due to the irritable matter, and Piccadily will provide more updates with the developments of materials.

The court also prohibits the Radiko Khunaan companies, officers, agents, and any parties working on their behalf from using or passing the Kashmir brand in a way that may lead to unfair competition or reduce Biccadili’s brands.