The UK Advertising Standards Authority ruled that William Hill had violated consumer protection regulations with a recent upgrade.
I ruled ASA William Hill has violated the UK’s betting store series that protects consumers by encouraging “irresponsible” gambling practices in a modern promotional show in one of its positions. The problem stems from a voucher issued to a customer who provides a “cash match worth 5 pounds on any game”, which can be recovered during a seven -hour period. Issued at 11:51 am on April 3, it was possible to recover between 5:20 pm and 11:59 pm on the same day for customers who live 50 pounds or more before 5:20 pm.
What was against consumer protection regulations
The Supervision Authority ruled that this is “socially undesirable by encouraging irresponsible use”, as the issue focuses on the sensitive nature of the time for promotion. However, William Hill argued, while admitting that the time window was on the same day as the previous play, that the voucher did not get pressure urgently to continue playing, with a very few customers who eat the voucher within two hours.
According to what was reported, the majority waited at least three hours, which argues the betting series, meaning that the customers left and then returned. William Hill argues that this contradicts “the suggestion that the redemption window is the pressure of customers to stay in the store or extend their toys.”
The company also continued to confirm that all employees in their betting stores get the correct training for Determine and behave on the signs of harm associated with gambling, Including repeated visits. The ASA, which is also confirmed by William Hill, was also emphasized as demands for customers to remind them of their time and spending, while allowing customers to set their own borders.
However, ASA eventually ruled that the time frame between when the voucher was released and when it was recovered, it was created “an incentive for repeated play in a short period.” This contradicts the consumer protection regulations regarding The damage associated with gambling.
There is no fine for the upgrade, but ASA has made it clear that the voucher cannot be run again and that the future promotions from William Hill should not encourage irresponsible games.
Distinctive image: FlexLicensed under CC by 2.0
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