The end of those annoying popups cookies on web sites?

The global impact of the European Union cookies laws is to be renewed later this year.

Cookie files contain visitors information to web sites and are decisive to some basic functions, such as remembering your username. But it can also be the nightmare of privacy. Your data collected with these cookies can be sold to third party companies and used for the target advertisement.

To deal with the effects of cookies, the European Union age is the law of sweeping cookies in 2009, based on a previous guidance. With this new law, web sites had to ask European visitors to agree to use cookies. Many companies have replaced their systems to include the approval of users all over the world, rather than creating separate European versions of their sites, so they also affected Americans.

Although the goal is to restore power to users and allow them to report cookies that were fine or not, the law has had unintended consequences since then, which is “fatigue from cookies.” Users are now bombed by a often emanating approval that they rarely read them, and they choose to click blindly to accept cookies. So the popup approval makes you feel safe, but it is not good in providing real protection.

The European Union is trying to address this problem for some time now. Early last year, they tried to do this with “Cookie files pledge“This had major platforms owned by Amazon, Apple, Meta and Bytedance, an optional agreement that promises to improve the popup of cookies. It should not be suddenly that they had worked as they were hoping.

Now, European Union officials are planning to present a base that addresses this anxiety forever in December, Politico It was mentioned on Monday. They hold meetings with the technology industry to agree on a strategy, and many ideas have been presented.

In a memorandum sent to the industry concentration group, the European Commission put forward the idea that users can put preferences for cookies in their browsers instead of individually requested that each website request approval, according to Politico reports.

The Danish authorities suggested that the fully approval signs of the cookies that are used for “technically necessary functions” such as simple statistics, instead of those that are more harmful, such as sharing third -party data.

Other European officials believe that the rules of cookies should be combined in the General Union’s general data protection regulation (GDPR), a comprehensive online privacy law on the Internet when it passed in 2018. It also disturbs large technology companies, many of which offer great penalties for their breach. Definition, for example, was hit with a $ 1.3 billion fine In 2023 to violate the privacy of user data on Facebook.

the gross domestic product Cooking files collapse when it passed. Technically cookies are subject to the gross domestic product, but this law is not the primary way in which the European Union rules the use of cookies; They have Eprivacy Therefore.

Politico notes that its gross domestic product is a “risk -based approach”, rather than the strict approval requirements offered by EPRIVACY. This means that if the governance of cookies is transferred to the gross domestic product, it will be up to technology companies to control how they deal with cookies based on the level of the risks associated with the data they reap.

Regardless of how the European Union ultimately decides to address the problem of cookies and approval, there is no doubt an area of ​​improvement.

The approval of the popup is generally criticized by data privacy experts as a surface treatment treatment that can be easily processed by technology companies. One of the ways they do is via “Dark patterns“AKA deceptive design techniques they use to address your behavior online. The European Union is scheduled to address these concerns next year in new legislation called the Digital Justice Law.