Balnnir wants to be a brand of lifestyle

It is not difficult to face Palantir Bros online: There are many Palantir that focuses on Palantir SubtitleThe largest is 109,000 members. some the people On x She managed to collect huge followers by publishing exclusively from the company throughout the day.

Palantir fans can focus obsessed with the company’s share price. They can behave like American football fans when it goes up, and they celebrate as if their team recorded a decline. When he gets a large contract, it seems as if their team got a new star player. In this context, it makes sense for people to want to buy Merch – similar to buying a shirt.

The fans’ base in Baldir gradually expanded during the years when the contractors were to enforce immigration and the army less popular in the Silicon Valley. For the masses, Palantir was a dark, contradictory horse standing beside its principles, although others hated.

For Palantir, it seems to become a more lifestyle brand about making the company’s fans publicly get to know their brand and mission. This is clear on the Note White card, with the signing of the CEO Alex Karp, which was included with the recent requests from the Palantir Merch.

“Thank you for your dedication to Balnter and our mission to defend the West,” says the card. “The future belongs to those who believe and build. We build for control.”

Yunus has expressed a similar feeling. “Palantir is not just a software company”, it is Books on x In August. It is a global view-Western values, supporting war, problem solving, condemnation, dominant software, etc.

These values ​​were not always common in Silicon Valley. In fact, historically, they have been refused. In 2018, Thousands From Google, workers gathered against the company’s participation in the MAVEN project, the Pentagon Project Analysis Done -aircraft shots with artificial intelligence. acceptance For workers, she chose Google Regenerate She held her MAVEN, but she said that she would not stop working with the Pentagon. In the same year, protests against Balnter Palo Alto In response to the company’s work with ICE. (The ice did not cancel any contracts.)

However, according to the second Trump administration, the world of technology began explicitly Embrace Compatibility with the army – both transactions and symbolism. in JuneThe army commissioned a group of elite technology executives to be a “first lieutenant”. He joined the chief technology in Paltreh Shiham Sankar by the chief technology official in Mita Andrew Busworth, the head of the Openaii producer Kevin Whale, the current thinking of the current thinking machines and the former Openai Research Head Bob McGu, who also worked in Palantir.

It seems that the current MERCH store of Palantir takes advantage of this change in life and continues that the company is multiplied by its reputation, brand and mission. in April message to shareholdersCarb wrote that her mission “was rejected for years as political and badly fraught.”

“We, the heretics, this group of tense characters, was almost disposed of by the Silicon Valley,” Carb wrote. “However, there are signs that some inside the valley have now turned into an angle and have begun to follow our progress.”