Cracking barrel faces the agent on the value of destroyed shareholders

Steak owner ‘n shake You are trying to click on the Cracker Barrel panel to fix its leadership, which they claim have destroyed the value of the shareholders.

Sardar Biglari, founder of Biglari Capital Corporation, who owns 2.9 % of all ordinary shares of the Craacker Barre Old Country, is a battle of proxy in the Cracker barrel, and urged the shareholders to vote against the re -election of CEO Julie Massino and Chairman of the Compensation Committee Gilbert Devilla, according to the representation of connections on Thursday.

Biglari is also the CEO of Biglari Holdings Inc, the mother company that owns restaurant chains such as Steak ‘N Shake and Western Sizzlin.

Cracker Barrel admits that “it cannot do better” after a new reaction to the logo

“We are looking for shareholders’ support for voting against these managers not only because of The severe destruction of the value of the shareholders But also deeper failure to understand the brand, its customers and heritage, and failed to achieve the most important job in the council, and the choice of the appropriate CEO, “Biglari Capital wrote in the agent file.

Biglari Capital said that the Board of Directors and Administration “betraying the company’s heritage, individual loyal customers and undermined the investor’s confidence, through their strategies.

These strategies exacerbate the current challenges instead of resolving them, which ultimately claim to update the brand that they claim to be one of the “worst brand errors in the century alongside Bud Light and Jaguar”.

Steak ‘N Shake has escalated in the battle against the CEO of Cracker Barrel, as it was published on X that it had paid for an advertising plate with the words of “Fire the Ceo” that was designed in the Cracker Barrel logo that is now redesigned.

This is not the first time that the company has launched a crushing barrel Social media For the marketing accident.

Steak ‘N Shake, CEO of Steak’ N Shake.

“Sometimes, people want to change things just to put their own personality on things,” Steak ‘N Shake was published in X in August, along with a picture of part of the old Cracker logo. “In (the virgin barrel), their goal is to completely delete the character. Thus, eliminating the” old timer “of signs.

Fox Business has arrived at Cracker Barrel for comment.

“N Shake Slams Cracker Barrel, CEO to get rid of” Timer Old “from Logo:” We are proud of our history “

After unveiling the logo changes and restaurant rewriting plans as part of a wider effort to update the brand, the company faced a quick reverse reaction that sent its shares to less and forced unlike the path.

Less than ten days after its original announcement, Cracker Barrel announced that it would retain its original logo, stop any efforts to redesign and issued an apology to customers.

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“We thank your guests for sharing your voices and your love for the cracking barrel,” said the restaurants series in a statement to the Fox Business newspaper. “We said that we will listen, and we have. Our new slogan will disappear and will remain” the old timer “. In the crusher barrel, it was always – and it will always remain – about serving delicious food, warm welcome, and the type of rural hospitality that looks like a family.”