The artificial intelligence sign is on everything now: This is a problem for both buyers and home brands

If there is one thing you learned from the 2025 consumer technology offer in Berlin, then this is That artificial intelligence It also acquired marketing. until With my smart home concentrationIt was difficult to find a new product or advertisement that had no “artificial intelligence” somewhere in the promotion. This is a problem with the fun of regular technology, because it is no longer clear What does artificial intelligence meanif it was In fact, Amnesty International In the modern sense (which some argue Not even artificial intelligence at all), Or if it adds anything worthy of it.

Read more: Surprising programs threaten to take over artificial intelligence and smart homes: Here is how to protect yourself

When is artificial intelligence in reality?

When I say artificial intelligence was everywhere in IFA, I mean. The floral word appeared in Switchbot mysterious bear robots And the decorations of the wall based on the layers as well as Roborok from smart maps drawing from robot robot and Hiseense refrigerator guides For recipes. Samsung All three brands of artificial intelligence brought to IFAWith AI dedicated to devices, AI Vision for Home Entertainment and Galaxy AI for its phones. And you are better to believe These vocal assistants The “AI Voice AI” is now called as possible.

But when a lot of companies slap the artificial intelligence sticker, it begins to lose meaning. How many of these new devices already have the modern definition of Amnesty International? I mean common artificial intelligence, Usually supported by llmsThat we see every day in the form From Google Gemini and ChatgptWhich can summarize the information and “talk” to us in conversation methods. Many of them have some obstetric capabilities, but they are called artificial intelligence in the same context As the entirely emerging chatbots It is an extension at best.

Other uses of artificial intelligence show that it is the term brand, which is the marketing matter Needs To be these days. It is disappointing and educated when there are no standard Amnesty International features that can be found in a product of AI. For example, when Samsung says artificial intelligence can provide the energy used by it Washing machinesIt appears to refer to algorithms and sensors that control laundry cycles, something that will never be called “AI” a few years ago.

Movements such as this can behave the term and distract from products that already contain artificial intelligence-when everything is Amnesty International, nothing. Or at least people begin to feel this way, which is the marketing problem with which companies have started to face only.

On the other hand, the pillars Lepro lightingAnd that came to the IFA ready to explain that her audio assistant has already created using LLM trained on design concepts to help choose the appropriate colors associated with a variety of activities. Details of such make it easy to know if artificial intelligence is already present and what you do (this is also useful for me as references).

When do you deserve artificial intelligence?

Amnesty International’s brand increases another dilemma: Is Amnesty International really worth it in the smart home? Are these features with signs called AI often worthy of their prices? This is a more difficult question. In some cases, certainly – especially if you want AIS has been trained to identify certain faces Or wipe your videos for you.

In other scenarios, artificial intelligence does not add much at all. Hiseense made a great effort to add Amnesty International to all IFA ads. But some examples fell, like Ai Voice in the PRO U8 S, which seems to be just an audio assistant and not even an advanced assistant. It is limited to only 18 audio. The cooking agent announced on artificial intelligence and the washing agent of artificial intelligence in Kitchen technology It looks completely unnecessary, as we stipulate the daily tasks that we already know how to do it or can find more education evidence With fast Google or Question to a smart offer.

Even Switchbot is an innovative ink photo frame, which I can’t wait for an attempt, “Why do I need this?” Quality for that. Many of the latest Amnesty International pays suffering from TJOS. We only have a large space in our homes and our lives For new smart technologyAI works better when it provides us with time and headache, not to create more to manage it.

This is the part in which I do my time, and we are all tests here in CNET. We do not expect the model technological buyer to have time or energy to explore all these details or audio assistants competition with each matter. this Why do we review the devicesand PhonesApplications and Chatbots: To know what is worth it, which makes life better, That has privacy issuesand That is, hallucinations too much And all other dark details. When you are called many AI products or artificial intelligence, you need experts for the gold process. And IFA 2025 has brought me a full new list of technology to SIFT.

If you want related home security ideas, check out What I like about the security of the house artificial intelligence And knowing if it can help you too.

Do not miss any non -biased technology content and laboratory -based reviews. We added as a favorite Google source on Chrome.