Chinese EV companies deal with European auto manufacturers

Germany hosted this week one of the largest car offers in the world – but at the heart of the auto industry in Europe, Chinese electric car companies were looking to excel some of the largest brands in the region over home grass.

The IAA MOBILITY Munich Conference was full of companies with huge stands that show their latest cars and technology. Among some of the largest offers that were from Chinese electric car companies, confirming their ambitions to expand beyond China.

Europe has become a pivotal point for Asian companies. It is a market seen on traditional car manufacturers to develop electric cars, Even while intensifying new car versions. At the same time, TimingWhich was long being seen as the pioneer of the electric car market, he has He witnessed a decrease in sales in the region.

Although the Chinese EV makers facing a tariff from the European Union, players from the second largest economy in the world responded to increasing competition by setting sales and expansion goals.

“The current growth of the world is faster than we expected,” said Xiaoping, CEO of the company Xpeng Tell CNBC in an interview this week.

Xpeng said in an interview that the company is looking to launch it Mina group markets in Europe Next year. In China, Mona cars begin in Xpeng in less than $ 17,000. Bringing this to Europe will add some dangerous competitions in prices.

During, Guangzhou Motor Group (GAC) targets the rapid growth of its sales in Europe. Wei Higang, President of GAC International, told CNBC that the company It aims to sell about 3,000 cars in Europe this year At least 50,000 units by 2027. GAC has also announced plans to bring EVS – AION V and AION UT – to Europe. Leapmotor He was also in attendance with their own position.

There are signs that the Chinese players were made early from roads to Europe. The market share of the brands of Chinese cars in Europe has multiplied in almost the first half of the year against the same period in 2024, although it is still low by a slightly more than 5 %, according to Jato dynamics.

“The large presence of Chinese electric car makers (EV) in the IAA movement indicates their increasing ambitions and their confidence in the European market,” said Mortuza Ali, chief analyst in the field of research in CNBC.

Old car manufacturers sought to bend their muscles in IAA with VolkwagenBMW and Mercedes have the largest stands in the exhibition. In particular, Mercedes had ads all over the front entrance to the event.

BMW, like Chinese players, had a great focus on technology by speaking with the so -called “so -called”Superbrain architecture“The replacement of devices with a central computer system. Driving programs were announced with help The two companies participated in development.

Volkswagen and Renault also offered the French auto company some new electric cars.

Regardless of the product’s raid, there are still fears that European companies are not moving quickly enough. The new IX3 of BMW depends on the electric car platform first He appeared for the first time in two years. Meanwhile, the Chinese EV makers were fast to highlight and launch newer models.

“Commitment to ancient structures and increases slowed her ability to build and benefit from a strong EV system, leaving it behind fast competitors,” said Tami Madsen, a professor of management at Liji College, at the University of Santa Clara, on BMW.

While European cars have a strong history of the brand, the executives recognized them and welcomed the competition this week Interviews with CNBCThe Chinese do not hide.

“Car manufacturers in Europe still carry a great value and legacy of the brand. The challenge for them lies in achieving production on a large scale and adopting new technologies faster,” said Ali CounterPoint.

“Certainly, the Chinese are not waiting for the knees and make great gains.”