Amnesty International’s CEO is the “worst” of content theft.

Speak in Fortune Mental storm technique On Wednesday, the People Inc Neil Vogel CEO – which includes the company’s nicknames, foods and foods – other Amnesty International companies that drive it to publishers to use the content they create, but Google has rejected so far.

“Some artificial intelligence stores are good actors. Open AI is a good man,” said Vogel. “The worst man is Google.”

Vogel made his comments during Discuss a plate on the stage About the future of digital media in the new internet that is moved by artificial intelligence. The comments come at a time when media and news publishers wander with artificial intelligence companies at the table of deals and in the courtroom. the The New York Times filed a suit on Openai On the pretext that she trains Chatbots on its content without permission or payment. Openai has The lawsuit is called baseless.

Cloudflare Matthew Princess CEO, who was also in the brainstorming plate on Wednesday, said it became very difficult for web sites to attract traffic at a time when artificial intelligence companies operate as “answer engines” that provide what people are looking for in quick excerpts.

The prince noticed that, in the past, Google was a “great sponsor” of the Internet by eating the content of web pages in order to display links to those pages in response to people’s search inquiries. This arrangement directed traffic to companies, which provides them with an opportunity to earn money from visitors.

Today, this traffic decreases dramatically because the answers created from artificial intelligence often provide all the information that users need. Google is among those who provide the answers of Amnesty International based on the information it has crawled from companies ’websites, but in contrast to the traditional search results, the AI ​​answers from Google do not provide the same traffic to the websites, as it wanders in the proverbs of VOGEL to the anger that publishers have already circulated in the corresponding dollar of digital Dimia, and these permanent people are now circulated in AI Pennies.

In the case of other artificial intelligence companies, publishers got some influence by working with companies such as Cloudflare to cut the so -called crawl That reads and cancels its content. In the case of Google, this has not proven an applicable option because the company’s crawl for Amnesty International is the same as what he uses to show the search results. The publisher must prevent Google’s Amnesty International from crawling its content to sacrifice its ability to search as well.

Vogel pointed out that although Google’s searches bring less passes to the People Inc web sites more than the past, it still represents between 25-30 % of visits, which makes it financially inhabitable cut off the company’s reptiles. He added that some artificial intelligence companies have already agreed to push creators to the content – including Antarbur, which this month reached a $ 1.5 billion settlement with book publishers – and that others actively work on similar arrangements. The exception is Google, which Vogel called a “bad actor”.

Google refused to comment on Vogel’s notes.

the YouTube Form as a possible solution

The current debate about Google and other use of great artificial intelligence of the content of others has strong echoes for the early Internet era. This era – Google – may also provide a solution. Bill Gross, an early influential internet number, refers to the leadership of the paid -up business model, which is now the founder and publisher of Prorata.ai, to what happened with YouTube, which Google got in 2006.

In his early days, youtube creators angered content such as musicians and film studios by allowing users to stark their content surgery. This sparked a series of lawsuits, but at the appropriate time, YouTube has reached a compromise: it would give creators an option to fulfill their content through advertising. This solution has proven practically and mutually useful for more than a decade – Google says it has paid more than 12 billion dollars in joint advertising revenues To rights holders from December 2024 – Gross says he can work well on the age of artificial intelligence.

“The correct way to solve this is not with lawsuits, but with royalties,” said Gross, whose company provides income options associated with Amnesty International. “It opens incentives for a lot of new content to be created.”

The prince seemed more polished, as the “Golden Age” expected as artificial intelligence companies will provide annual payments for those who produced unique and valuable content. He referred to the last deals that Openai agreed to pay New York TimesRedit and others.

However, not everyone is optimistic that the era of artificial intelligence will be an improvement. Janice Min, CEO of Ankler Media, says that the past two decades show that large technology platforms such as Google and Facebook may temporarily create arrangements that benefit publishers – but they will do so Suddenly Once they get what they need.

Maine said: “I do not see any use of partnerships with artificial intelligence.” “I see that the technical story occurs over and over again. They come and offer you money and it is difficult not to say no to shiny things.”

Maine says that ANKLER has banned all artificial intelligence crawls and is committed to its strategy to build media works on paid newsletters and alternative content instead.

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