OURA CEO says that wearable sales are flat, but the sales of the episode increased by 100 %.

Hill said on Monday: “Last year, the wearable devices transported by the wrist last year, there was a shift into softening devices smaller than its wrist in India and Asia while we multiplied in size,” Hill said on Monday. Speak at the Fortune Brainstorm Tech Conference In Park City, Utah. “So we are growing in the north of 100 %.”

The OURA episode is a mucinated band that comes in a series of colors, including silver and black. Like other devices, it contains a series of sensors that help the user to monitor sleep, stress levels and other health indicators. Oraa apps with women can also provide data about their monthly sessions and menopause symptoms.

The device also includes Arvisor Advisor, the agent of Amnesty International as a coach and correspondent of personal health. Hill says that females, in particular, are attracted to this feature, and that interviews with clients show that the advisor has taken a role similar to a reliable close.

“Well, we use the counselor because he is a sympathetic partner without borders and a bad without limits who closely understands my functioning and he is always there for me,” said Hill, as he summarizes the customer’s descriptions of the consultant. He pointed out that, in response to user requests, OURA now allows customers to provide their advisor’s name.

Hale added that our clients are a variety Use the device for a wide range of goals. These include contestants who are looking to improve their performance, patients with chronic diseases seek to manage their activity levels, as well as new mothers.

OURA CEO said that the comprehensive popularity of wearable devices stems partially than the desire of some consumers who want a more secret kind of devices that do not indicate a sporty lifestyle.

Hill said: “You do not wear the iPhone on your wrist. Or I wander! Or a bike! It is a slightly more accurate statement. ”

He also pointed out that the category of the wearable link includes both devices that wear at all times, as well as for more specific situations, and that the sector will not win everyone. “There will be no one episode for all of them,” he said.

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