RadioShack is returning to CES 2025 under new ownership

Radioshackthe famous American chain of consumer electronics stores, went bankrupt in 2017. But it was acquired by the Salvadoran Unicomer Group in May 2023 and returned to Consumer Electronics Show 2025.

RadioShack has been a beloved brand in the US since 1921 and had more than 8,000 stores at its peak in 1999. Now its new owner is vowing a comeback and is showcasing 380 products at CES, the big technology trade show in Las Vegas this week.

RadioShack products cover gaming, audio, tech accessories, power, batteries, cables, home and office solutions, and travel essentials. Unicomer Group, once one of RadioShack’s largest and most successful franchisees, is now the custodian of the company with a proud history. It has a strategic vision for the future, where the brand reconnects with its roots while embracing modern technology to meet the needs of today’s consumers.

Asked why the company acquired the brand, RadioShack president Rudy Seaman said in a message to GamesBeat: “We acquired the brand because after running its operations for over eight years across Latin America and the Caribbean, we now have a A strong model and scale base to build on. Additionally, we have a team that can do things right. Therefore, expanding our business into new regions – especially ones as important as the US – makes perfect sense for us.

As for the core advantage the company can offer, Seaman said: “Our value proposition is centered on offering high-quality products across a wide range of categories at affordable prices. We have relaunched the brand in the market, providing customers with multiple product options under a reliable and highly valued brand name.” Quality. We make these products available to consumers through various channels.

In this initial phase, the company will operate the stores through a third-party model, he said. He said RadioShack aims to partner with distributors and companies interested in operating stores.

As an old timer, I fondly remember the Tandy TRS-80 computer, sold in RadioShack stores. This was the first computer I used as a journalist while on the road. I had to use these audio cables that connect the computer to the phone, and they would make weird noises as they connected to the newsroom so I could write stories.

At CES, RadioShack will present a selection of its core and most innovative products, designed to meet the needs of modern lifestyles. Highlights include gaming gear, audio technology such as speakers, headphones and vintage-inspired audio, tech accessories, travel gear, health and fitness products, energy solutions, and other everyday essentials.

“RadioShack has always been a technology leader, and our return to CES represents an exciting chapter in our journey,” Simon said. “We are excited to share our latest innovations and reconnect with our customers who trust us to deliver high-quality, accessible technology.”

As part of its resurgence, RadioShack is committed to making technology affordable and accessible to everyone. Currently, the brand boasts over 500 product offerings across 17 different categories and is developing a portfolio of over 1,000 RadioShack products for the US market.

Having sold more than two million units annually across multiple markets and with plans to double its offerings by the end of 2025, the brand confirms its trusted reputation in the technology industry.

The company has a booth at the Las Vegas Convention Center during CES in South Hall 1, Booth No. 31118, which is Looking for distributors.

RadioShack declared its first bankruptcy in 2015, when it still had 4,300 stores. It was introduced back in 2017.

Unicomer Group acquired the RadioShack franchise in El Salvador in January 1998, expanding its business into more than 25 countries throughout Central America, South America and the Caribbean. This successful acquisition allowed RadioShack to continue its legacy as a consumer favorite
Technical needs in each country in which you operate.

Now, Unicomer Group continues to expand RadioShack’s global footprint and has acquired RadioShack’s intellectual property assets and domains in more than 70 countries including the United States, creating a local resurgence of the legacy brand.

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