Brian Nicole, CEO of Starbucks, says in the coffee chain before the specified date

Starbuck Brian Nicole CEOA year after the job, the coffee series says “before the specified date” in its transformation. But the work has not yet ended – it is betting on the redesign of “aggressive”, an improved reward program and a group of new food and drinks to push the momentum and reverse the decrease in traffic.

“I think we are really approaching these basics. Then what you can do is, as soon as you have the basic basic, you can innovate from the place of strength. You will see us in the list. You will (see) innovate in our bonus program. You will see that Niccol will also make it, add that there is something that is designed in the design. It is possible for the company to open more sites.

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Monday has been placed over one year since the Titan industry took the difficult task of wrapping Global coffee giant. Although it is not the first transformation of Nicole, as Taco Bell and Cypotel helped in their own storms, he became the third CEO of Starbucks within two years, and he inherited a company that faced pressure from union campaigns throughout the country and A successor in a disappointing financial quarters The traffic also decreased a year ago.

Starbucks stores in the United States continued to see a decrease in store visits during the time that the broader environmental factors caused to be more aware of the place where they spend money. But Nicole stressed his confidence in the company’s path, noting that many initiatives were presented faster than he initially expected, including a new protein list to come at the end of September and the green apron service model. This service model benefits from tools such as the smart waiting list for the sequence of applications via Beck App for mobile phones, Drive-Hru and Café so that they do not compete with each other, which effectively reduces waiting times for customers.

Since introducing the new store model a few weeks ago, Nicole said 80 % of Starbucks drinks are now ready in less than four minutes, which was indicated by “significant improvement” from approximately 60 % before starting. Mobile requests now exceed 95 % during this four -minute standard, a goal that has been determined shortly after his assumption.

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Nicole did not say whether the company might reduce or adjust prices in the near future. Instead, he said that Starbucks focuses on promoting value -valuable proposal. He said that the value of the company lies in its high -quality coffee with a distinctive cafe experience.

“I think that the really important thing is that we give people the drinks and experience they want and in the environment that I think distinguishes Starbucks, right? This is the environment of the cafe.”

He pointed to the company’s arrival to the best beans, and the unique alfalfa fermentation system that provides fresh coffee, ferments coffee and receive personal communication customers from Paristas.

What can be expected in the second year of transformation:

Design:

Nicole said that the company has become “more aggressive to restore our cafes.” The company will allow the company to open more sites.

He said that thousands of sites throughout the country will be redesigned throughout 2026.

The goal is not to impose time limits or customers’ rush inside and outside. Instead, Nicole encourages them to stay some time.

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“If we have a space you want to stay, we will do our work. Because this means that our partners call. This means that the seat is a good seat,” he said. “This means that the atmosphere is correct. And you feel satisfied with Starbucks. You are satisfied with being part of the brand. Whatever the time you are in the end to wake up and go, this is your time.”

The new appearance will include a mixture of chairs, sofas, high shoes and regular tables designed to present a “seat for every occasion”, according to Nicole.

Nicole said that the company re -evaluates the size of its stores to reduce the company’s general expenses.

“We are working to obtain the cost of construction to be more expensive,” he said. “So I think some of this had moved away from us. We used to make the buildings very large. We put unnecessary equipment. When, in fact, what we really had to do is a wonderful cafe with some wonderful seats, and employees who have the appropriate number of partners, then prepare them with the number of work rates so that they could be in the right position at the right time for those customers.”

If all these standards are met, Nicole said that Starbucks can build cheaper stores to open and more efficient work.

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Mobile phone arrangement:

Nicole said that the company uses technology that serves orders via Beck App for mobile phones, driving and café. In other words, it tells the partners who drink when they improve the time specified for mobile requests, especially during peak hours.

New food

Regardless of creating the company’s drink list, Nicole said that there is a “real opportunity” for the company to enhance its nutritional offers as well. Although the company still knows what it will add, Nicole hinted that there will be “a diversity when it comes to breakfast sandwiches, snacks in the afternoon and real food.”

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index	protection	last	Changing	% Change
Swub	Starbucks Corp.	84.17	-1.26	-1.47 %

“It is clear that the trend is now more susceptible to snacks, protein forward, and some gluten -free products,” he said. “So I am really excited what we can do on the food front too.”

At the beginning of the new year, the company also plans to enhance the rewards program. It is still in the development phase, although Niccol expects to be put in early 2026.

“I am standing next to the fact that we are before the specified date, and I am excited to end this fiscal year really strong and head to 2026 from the position of power,” Nicole said.