European Union fines Google $ 3.5 billion on anti -monopoly violations Adtech

European Commission Declare It will reduce Google with a value of 2.95 billion euros, or about $ 3.5 billion, to violate European monopoly laws and “distort competition in advertising technology.” Follow the decision From early 2025, when an American federal judge concluded that Google maintains the monopoly of advertising technology online.

Google displays ads in search results, but also has a dominant site as a software provider for advertisers and publishers online who are looking to sell the advertising space and their place ads. The main problem with the committee is the way in which Google and DV 360 ads are interacted with ads and advertising publishers (DFP) apparently preferential ways. Google seems to prefer ExchandE AdX AD by “informing ADX with the value of the best offer of competitors who had to overcome to win the auction,” according to the committee. It was also found that “Google ads were avoiding competing ads and placing basic offers on ADX”, while maintaining the dominance of Google ads exchanging even if the alternative was a better option for advertisers.

The Google Committee gives 60 days to share how to plan these issues or face a “appropriate treatment” to violate the anti -monopoly law. This may be just a fine, but it may also include a forced sale of some or all Google’s Google business.

Lee-Anne Mulholland, head of global organizational affairs in Google, has shared that the company will appeal the decision in the following statement submitted to Engadget:

“The European Commission’s decision on our technology services is wrong and we will resume. It imposes an unjustified fine and requires changes that will harm thousands of European companies by making it difficult for them to earn money.

3.5 billion dollars is an amazing amount of money, but it is not technically the use of Google to violate the laws of the European Union. In 2018, the company was To force the mobile phone operators to install Google applications on the phones in advance. Although Google has been under an increasing amount of scrutiny in the past decade for its commercial practices, it has not yet faced many structural treatments for what was called anti -competition behavior.

For example, an American court found that Google was In 2024, but a judge The company will not have to sell Chrome or stop paying Apple to make Google the iPhone virtual search engine. European Union organizers were historically more stable than their counterparts in the United States, and European chaos For at least one case related to the advertisement, it remains to see whether there is any punishment that will actually illuminate the company.