Google was slapped by the European Union with a fine of $ 3.45 billion to combat monopoly

Google On Friday, a fine of 2.95 billion euros ($ 3.45 billion) of the European Union organizers for anti -competition practices in the field of profitable advertising technology.

The European Commission, the European Union Executive Authority, accused Google of distorting the competition in the so -called Adtech market by unlikely to its advertising technology services at the expense of Adtech service providers, advertisers and publishers via the Internet.

Google also ordered “to raise these practices that somewhat prevent self” and “implement measures to stop their interest in interest along the Adtech supply chain.” The company has 60 days to respond.

“Today’s decision indicates that Google has misrepresented its dominant position in Adtech, it harms publishers, advertisers and consumers. This behavior is illegal under the rules of anti -monopoly in the European Union,” The Tersa Ribera, head of the European Union.

“Google must now apply with a serious treatment to treat conflicts of interest, and if it fails to do so, we will not hesitate to impose strong treatments.”

Google’s global organizational affairs head, Lee Ann Malholland, said that the European Union’s decision is “wrong” and will resume the company.

“It imposes an unjustified fine and requires changes that will harm thousands of European companies by making it difficult for them to earn money,” said Malholland. “There is nothing to compete in providing services to advertising buyers and sellers, and there are more alternatives to our services more than ever.”

The situation dates back to 2021 when the European Union opened a Google probe for the first time to assess whether the technology giant prefers its online advertising technology services.

The news comes yet Reuters mentioned Earlier this week, the committee was late as the organizers were waiting for the United States to reduce the customs tariffs on European cars as part of a trade deal.