Whale TV is rolling out an updated TV operating system with AI-powered recordings and a voice assistant

Independent TV operating system maker Whale TV has begun rolling out a new version of its Whale OS that includes artificial intelligence recommendations and a voice assistant.

Whale TV partners – which include more than 400 brands, such as Philips, JVC and Telefunken – will be among the first to get access to Whale OS 10, although its availability in the US has not yet been confirmed. The Singapore-based company, formerly known as Zeasn, powers more than 43 million active smart TVs globally, according to a press release.

Starting Announced in Septemberthe updated Whale OS 10 features user profiles, AI recommendations, and a ChatGPT-powered voice assistant, which “enables users to interact with their TV in a more natural and conversational way,” according to a press release from the company on Tuesday. The upgrades could make the TV’s operating system more comparable to the likes of Roku and Fire TV.

“Whale TV helps users easily navigate to their favorite entertainment, whether streamed, streamed, or played on a connected device,” the company says.

Zisen It switched to Whale TV in September It aimed to build consumer awareness after marketing it exclusively to TV brands and manufacturers, according to a statement issued at the time.

Along with the OS update, the company is bringing the free TV streaming service Whale TV Plus to all Whale TV devices. With Whale TV Plus, which unifies Whale TV’s previous services rlaxx TV and Whale Live, users can stream free, ad-supported TV shows without any additional registration steps.