Gray Goose, Dobbel, Ralph Lauren Dominates the Activation of Open Tennis Brand

The US Open Championship is a pivotal championship for The best tennis players in the world to display their talents In court. But for major brands: Gray Goose, Dobel Tequila, American Express, Ralph Lauren and other prominent sponsors, it is a high -risk competition for vision and influence among tennis lovers.

The moment the fans are stepping through the doors of the place in Flaching Midoz, Queens, New York, they are steeped in the brands that turned the championship into a strong marketing stage of lifestyle, according to Shawn French, the founder and host of the “Secorth Society”.

French said that the revitalization of the brand surrounding Arthur at Arthur Ash, famous in New York, shows how the United States Championship has evolved into more than one tennis championship, it is a luxury lifestyle platform where life, elegance and sports collide to reach a global and high-spending audience.

Daniel Medvedev heated the open boom after the defeat in the first round to a heavy fine

Gray Gose’s famous honeymoon, which had $ 12.8 million sales in 2024, “became known like tennis itself,” according to French. Gray Goose Fox Business has been told that it has been the official Vodka of the United States Open over the past 19 years. Last year, more than 556,000 Gray Goose Honey Deuces was sold, 23.5 % over 2023.

In the tournament this year, Gray carries the cocktail bars that serve the drink in four locations all over the place. There are also many other vehicles across the ground that serve the honey of gray honey. For the first time ever, Gray Goose launched a limited strip at Grand Central Terminal as well.

Meanwhile, Double Tikila said that she returned to his third year as the “official Tikila” of the United States. It is also the second consecutive year in which Dobbel Tequila, which is a food space and high drinks, is open.

This year, the brand has partnered with the concept of José Andrés Group for the Mexican restaurant, Oyamel, to provide exclusive food and cocktails. The menu features beverages such as ACE Paloma, a mixture of Dokel Tequila, Grip Ferut, Fresh Lemon, as well as Marg-Arayna, and Fritzy TUP-Timple Margaita, drinking the company that has been named after tennis Taylor Fritz and Arina Sabalinka, who have become two brand ambassadors. SABALENKA, in particular, has become known for buying drinks for the fans in the US Open.

Like Gray Goose, the company extends the presence of its brand outside the field. Consumers this year can also obtain free Dobbel Tequila in local restaurants or bars throughout the NYC Metro area, except for some exemptions. In the wine stores in the NYC Metro area, consumers can also get $ 20 to purchase certain bottles from Dobel Tequila.

At the same time, Ralph Lauren It holds a great presence as an official sponsor and Outfitter for the United States, a role that has been preserved since 2005. The brand designs the uniform of championship and football staff. However, it also contains a few stores in this event, allowing the masses to buy the latest Polo Ralph Lauren Orn’s clothes.

Click here for more sports coverage on FoxNews.com

The American Express was one of the main sponsors of the championship for more than three decades, which includes a great presence every year. Upon entry, fans are received with an overwhelming and interactive space with a variety of games and activities, according to the US Open.

DOVE claims the title of “official armpits” for the United States. The brand launched a national campaign that leads to the championship and is active on the site with a booth that offers deodorant samples and photo chances.

Laura Burmberb, subject to the brand, who has spent two decades in helping global brands to take advantage of the main cultural moments, Fox Business said that the US Open is one of the most valuable platforms for brands like Dobbel, Gray Goose and Ralph Lauren to win sports, lifestyle, and cultural backgrounds in a small way of other events that can.

“What connects these activations together is the ability to bypass the product and introduce the brand in the United States’ culture that opens itself,” said Bourmentber. “It has been done well, not only sponsorship of the slogan area, but rather related to the creation of rituals, traditions, experiences and memories that fans want to repeat year after year. This is what turns a weekly sporting event into a long -term brand driver.”

Bobel said, Dobil, an example of how “the brand of competition can outperform its weight.”

Get Fox Business on the Go by clicking here

“By linking cocktails directly to the star players like Arena Sabalinka and Taylor Fritz, “Don’t only sell Double Tekila – it sells a moment of a joint championship, adding that the activation of” drinks on the United States “is a smart play as it extends to the stadium to bars and retailers throughout New York, allowing tennis fans to participate even if they do not go to this event.

“This is the difference between care and a fully integrated brand play,” she said.

Burkeemper French said, saying that Deuce from the Gray Gose’s Deuce has become a synonym for the United States such as strawberries and cream that has become in Wimbledon.