Cracker Barrel CEO avoids questions after changing the controversial logo

Julie Fels Massino, CEO of Cracker Barrel, was seen on Thursday In TennessiOn the occasion of the first time that the executive authority was photographed in public places because changing the controversial slogan for the restaurant chain raised a widespread violent reaction.

Cracker CEO was seen leaving her house in the Green Hills neighborhood on the outskirts of Nashville. Green Hills is more than 30 miles to the west with a little Craacker Barrel headquarters in Lebanon, Tennessee, and is also a home to Laith Urban and Nicole Kidman, as well as Vic Hill. The pictures show Masino, the driving of the gray Mercedes-Benz-which is left behind by a security guard in a separate car-because it makes it Method to Starbucks To pick up some breakfast before working.

She wears a black shirt, a dark gray pants, white sneakers and wearing a fannish package on her chest. MASINO pictures appear walking away from the coffee chain while carrying two Starbucks drinks and food item. It is late on foot with its security details, which flutter a bright blue shirt.

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Masseno arrived at one of the company’s offices MAPLE Street Biscuit Company In Brentwood, nine o’clock in the morning, on Friday, instead of working from the headquarters of the Craacker Barrel in Lebanon. MAPLE Street Biscuit Company was obtained by Cracker Barrel in October 2019 for $ 36 million in a deal of all inscriptions.

When Massino returned to her car, Fox approached her to conduct an interview, and asked questions about changing the logo and what is the next series bearing the title of the southern country, but was ignored by the CEO, who was on the phone. Masseno went directly to her car and to her driver’s seat before she immediately drove her car while her security guard was late in his car.

Masino has been tight since the unveiling of a controversial new Craacker’s barrel logo, as well as RHE Board of Directors, This has led to the abolition of the “old timer” for a long time-a step that the company announced this week that it was retreating.

The meat slice “competed for the heroic, the barrel of the CEO to get rid of” the old “from the slogan:” We are proud of our history “

Founded in Lebanon, Tennessee, in 1969, Cracker Barrel revealed its new slogan last week as part of New brand campaign -Getting rid of the image of a man resting on a barrel in favor of the text logo only for the first time since 1977. On Tuesday, the company announced that it would drop its new logo and maintain the “old temporary” in its place.

The restaurant’s attempt to update its logo occurred as the company’s leadership was working to face the financial performance of the series. Masseno launched a transformation project a year ago aimed at strengthening sales and stimulating its customer base, as the brand faced stagnation. Trying the brand of the logo was part of this effort.

The company’s market value has decreased more than $ 100 million in the wake of the brand rename.

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Masino joined the chain of restaurants as an executive chairman in July 2023 and the company’s board of directors after several months.

Eric Rafeel in Fox Business contributed to this report.