Tesla Europe sales decline 40 %, Chinese EV competition Bell 225 %

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Elon Musk, during a press conference with President Donald Trump, inside the White House in Washington on May 30, 2025.

Tom Brenner Washington Post Gety pictures

sales Timing Cars in Europe decreased in July, in the seventh month in a row of declines, while the Chinese competitor Byd A monthly increase witnessed, the data issued on Thursday showed.

Total new car recordings in Tesla vehicles reached 8,837 in July, a decrease of 40 % on an annual basis, according to the European auto manufacturers Association, or ACEA. Meanwhile, BYD 13,503 recorded a new record in July, an increase of 225 % annually.

ACEA data showed that TESLA decreases occurred even with total sales of the battery electric cars in Europe.

Elon MuskThe auto company faces a number of challenges in Europe, including severe continuous competition and reputable damage to the brand of billionaire billionaires and the relationship with the Trump administration.

Tesla has struggled in the world recently. Company Car sales revenues decreased in the second quarter Of the year, Musk warned that the “auto industry” company can have a few coarse circles.

One of Tesla issues is that he had no significant update in her car assortment. The company said this year that it is working on a more affordable electric car with the planned “production” of the second half of 2025, with investors hope to stimulate sales.

Tesla sales decrease by 40 % in Europe while BYD rises

Thomas Bison, head of the Kepler Cheuvreux, said Tesla Management is trying to “persuade investors that Tesla is not a truly car company” by talking about artificial intelligence, robots and independence.

“They are talking about almost everything, but the car they sell at a slower pace now because the era of their car is much higher than the competition and the latest products were not successful like it, especially Cyberrtruck,” Besson told Squawk Box Europe on Thursday.

But the American auto company opposes the Chinese players, who strongly launch models and encourage their push to Europe. BYD has led this chargeThe galleries are opened across the continent and their cars are launched at competitive prices over the past two years.

Chinese brands led a standard market share of more than 5 % in the first half of the year, which is a standard number, according to JATO DYNAMICS data that was released last month.

Not only are the feeling of heat from Chinese competition. Jeep owner StelantisHyundai Group in South Korea and Japan Toyota and SuzukiAll annual declines in new European auto records in July.

In contrast to that, Volkswagenand BMW and Renault GroupShe was among those who recorded the increases in new European car records throughout the month.



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