Founder of the Mirror Brain Putnam to unveil its new start in Disrupt 2025

Seven years after the mirror was unveiled in Techcrunch Disrupt 2018, Brain Putnam returns to the theater where everything began. The serial businessman, who turned the concept of fitness, will lead to a $ 500 million acquisition by LululeMon for the first time in her last project in Techcrunch crashes 2025 In San Francisco, Muskuno West in October.

Putnam’s path of this penetration disrupts the moment of today is a very smart time story. Mirror, the connected fitness device that brought the boutique exercise chapters to houses, was fired just as the epidemic created an unprecedented request for home fitness solutions. The timing has proven that LululeMon acquired the company for only $ 500 million, just two years after its disruption.

Now Putnam is betting on another cultural shift – the increasing desire to separate from the screens and re -communicate with family and friends personally. Its new company, which is still working in a mode, develops consumer games designed to bring people to face instead of isolating them behind individual devices.

“We are about to enter a golden age of devices,” Putnam I recently told Techcrunch In one of them focuses on investors Strict eveningsNoting the convergence of mature display techniques, affordable components, and artificial intelligence capabilities that make new types of interactive devices possible.

The new project is a shift in Putnam’s priorities. Where Mirror was about individual performance and self -improvement, its latest project focuses on joint experiences and strengthening relationships. It describes it as using technology not as basic experience but as a factor enabling better human relationships.

Inspiration was inspired by Nintendo’s philosophy of using “smart technology with lateral thinking” – mature ingredients and affordable prices with innovative experiences – Putnam follows the book of play that made the mirror successful. Instead of pushing technological boundaries, they focus on creating convincing user experiments with installed devices.

The gaming space represents a next natural step for Botnam, whose reputation was built to understand how technology motivates behavior change. Its fitness studios have taught her how to create attractive group experiences, the lessons she made on the virtual layers of Mirror and now to game scenarios that encourage interaction face to face.

Leer Hippeau, the project company that led the seed tour of $ 3 million, has already participated in a very competitive financing round for the new Putnam, indicating the strong investor confidence in its ability to determine and benefit consumer trends.

The timing is also in line with a wider emission in the investment of consumer devices. After years of focusing on the programs of institutions and infrastructure for Amnesty International, investors show a renewed interest in the devices facing the consumer that can benefit from the ecosystems of mature components of artificial intelligence and components to create new groups of devices.

Putnam’s appearance in Disrupt 2025 comes where Techcrunch celebrates the twentieth anniversary of its founding, and those present can guarantee that we collect the biggest names in technology to exchange ideas about the future of innovation.

Meanwhile, for project owners and investors who watch consumer technology trends, Putnam’s return to The stage of disruption It will provide an opportunity to find out how one of the most successful founders in the next wave category of innovation determines. Do not miss it. Register now to disable 2025 To find out what Bren Putnam reveals after that.

The Technology Center for this year works from 27 to 29 October at the San Francisco Center in Muskuno.

As for passing an investor that includes access to the Strictlyvc event in Disrupt – as well as exclusive privileges – Click here to learn more and secure you.